Coca Cola Brand Case

Introduction

A brand takes years to build and only moments to destroy; being careful sometime is the name of the game. When dealing with food or beverages, careful and well thoughts ideas are a must. Most businesses start with one simple idea; those same businesses lose the desire to be innovative. The desire that starts that business and help it become a brand name is lost. Some companies have smart and like minded people that drive that business through. Somehow some of those same companies do lose business because and ultimately lose the company. The same cannot be said about the brand that is Coca-Cola.

Organizational Overview

Coca Cola, known for over one hundred year all around the world, established through hard work. Our company had continuously motivated ourselves to create something new that brings joy to our loyal customers. Our mission is to produce refreshing drinks around the world. Over the years we have the innovation to create new products that change your taste buds, yet maintain our uniqueness. We believe that everyone should be able to maintain a good health, but still be able to enjoy something he or she loves. Coca Cola proudly presents our new brand in the United States, Burn - Booster, and refreshing workout energy tea.

Products Description

Burn - Booster, a Coca Cola new brand of energy tea that can be used before, during and after workouts. Our Honey Pomegranate Green Tea helps boost energy during each workout, meanwhile increase the ability to burn fat. Drinking Honey Pomegranate Green Tea before and while workout helps reduces 40 percent of fat within two weeks, healthy diets and exercises needed. Burn - Booster Mango Pineapple Green Tea benefits boosting energy, and build muscle. Burn - Booster Mango Pineapple Green Tea is best used during and after workout. Our product contains the best natural ingredient to help keep the body healthy and hydrated at all times. Burn - Booster contain high sources of anti-oxidant, which are vitamin A, C, and E to help improve Immune system. Two of our main ingredients in both products are papaya and blueberry. Papaya is a rich fiber fruit fill with Vitamin C that boost energy during workout, and throughout the days. Blueberry help reduce muscle pain and damages, allowing the workout process more enjoyable. Burn - Booster contain only 5 grams of sugar, and under 100 calories. Our bottle is design uniquely to help keep the drink cool over two hours after taking out of the refrigerator.

Importance of Marketing

It is important for Coca Cola to market the new healthy drinks so that customers know about the new products. Without marketing customers will not know about the new product. As a result, there may not be any sales, which can cost Coca Cola profits. With marketing, Coca Cola can show what the new product has to offer that the completion does not. Customers are already aware of the various drinks that Coca Cola offers, from soft drinks, minute maid, tea to water. Without marketing customers would not know that Coca Cola is dipping into the world of fat burner and protein boosting. A component of marketing is to get the product to distributors. When the product is placed at gyms or near fitness equipment's can catch the customer's attention. Customers are often more likely to see and purchase these drinks when it is marketed in the right locations. It is important to market a reasonable price to compete with the fat burner and protein supplements that are already in the markets. By marketing in the right locations with the right price, Coca Cola can get the burn booster out there and start gaining profits.

Swat Analysis on Burn - Booster

Burn-Booster energy tea is an exciting new health drink that has a lot of positive aspects to it. When using the SWOTT analysis to see where the strengths, weaknesses, opportunities, threats and trends lie with this product, Coca-Cola can see where management can take advantage of the firms strengthens and opportunities and avoid its weaknesses and threats to its success (Perrault & Cannon & McCarthy, 2011). The strengths that this product has are the product itself. It's a fact that this is a great tasting and healthy drink people can use daily. People can also use before, during or after workouts is a great benefit. With all the ingredients that both Burn-Booster flavors have in it, the performance of this product is a great addition to anyone exercising. This product is also made with quality, and had a lot of thought put into it along with a lot of experimenting to insure the taste is good. Many other pre or