Coca-Cola Case

Coca Cola has a long history of growth and development. The company can be traced to 1886 when Coca Cola syrup was invented. Initially, the syrup was sold on the streets and people accepted it.

In 1891, Atlanta entrepreneur Asa Griggs saw the opportunity to reap from this invention. He bought the syrup and patented it in 1893. This was the real beginning of the company because it provided an opportunity for large scale production of Coca Cola.

The popularity of the drink grew overnight and by 1895, Coca Cola was sold in all states and territory in the United States. It was becoming a major household brand in the country and within a short time, demand had outgrown production and new production facilities were coming up every day

By 1906, the company went international and opened new branches in Cuba and Panama. Within a period of 20 years after its inception, the company became a major multinational company.

Coca Cola company is one of the most successful multinational companies in the world. Over the years, the performance of the company has been very impressive. This growth is based on different practices including research and development, HR practices, aggressive marketing, franchising, and others.

In 2005, Coca Cola was operating in more than 200 countries. This make the company one of the largest multinationals operating in almost all countries in the world. Coca Cola presence is felt in all continents (Andrew, 2006) .

Out of more than 50 billion beverage servings sold everyday in the world, Coca Cola accounts for more than 1.6 billion servings everyday. This makes it the largest non-alcoholic beverage manufacture, distributor, and retailer in the world (The Coca Coal company ).

While the U.S domestic market accounts for a large share of company's market and performance, international market is plays a major role. The international market accounts for more than half of the company sales and revenue