Ams Region Update

"Going green" is a frequently used term that IT organizations typically associate

only with the data center. After all, it's been proven that over time the costs of

running the data center--cooling, powering servers and more--will exceed

equipment costs. Yet the reality is that IT accounts for only 2 percent of global

CO2 emissions1--meaning that a strategy for conservation that focuses entirely

on the IT infrastructure, despite its importance, is incomplete.

Rising energy costs, limited power availability, increased regulatory scrutiny

(and the risk of fines) and higher customer expectations have made energy conservation

a business imperative. The costs of energy excesses are simply too

high. There are many reasons to go green, including social responsibility. It is simply

the right thing to do. But for businesses, the real benefits of energy conservation

come in the tremendous cost savings realized from a holistic examination of

how IT can impact a variety of factors across the enterprise, starting with:

● The people who commute to jobs, and travel to meetings and training.

● The business operations that can be executed more energy-efficiently.

● The infrastructure, including buildings, factories and trucks, that requires energy to

keep the business operating.

The time has come for a paradigm shift, and IBM is leading the charge--taking

organizational green efforts beyond the data center, to a place where cost savings

and environmental benefits can be realized from a total business perspective.

Through IBM software, organizations can build a comprehensive strategy to cut

energy consumption and costs via a greener approach to IT--by optimizing people,

business operations and infrastructure (IT, Information and Property).

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This paper explores some of the many opportunities and logical entry points that

organizations can take to build a green strategy that makes sense, using

IBM software to move from talking about cutting energy costs and consumption--

to doing something about it.

Software helps organizations go

green--beyond the data center

Use IBM software to:

● Reduce commuting and business

travel via online collaboration.

● Monitor and reduce energy consumption

and costs.

● Consolidate and virtualize

servers and applications to eliminate

floor space and computing

infrastructure.

● Move workloads to other logical

servers, physical locations or to

off-peak hours to use lower-cost

energy.

● Optimize applications and port to

energy efficient platforms to

reduce needed IT resources and

energy.

● Optimize HVAC for hot spots to

reduce energy consumption.

● Effectively manage information

and associated storage needs.

● Optimize business processes to

reduce the energy footprint and

costs of operations.

● Reduce use of paper in business

processes.

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