4 P’s Marketing Mix Template.

[pic 5]PRODUCT

Question

Example

Your Answer

Who is your target customer?

• homeowner

• 35-75 years old
• lives in Chicago
• 100K+ annual income
• have children

What does the customer expect from your products and services?

• quick response
• high quality
• great customer service
• prestige
• status
• peace of mind

Describe benefits

• best warranty
• saves money
• more secure
• local

Describe features (for product)

• unique design
• higher quality
• faster
• smaller
• made of metal
• multiple colors

Describe how is it different from competition

• more experienced
• high quality materials
• better reputation

How your product/service is branded?

• unique memorable branding that is consistent throughout all the physical and online channels

[pic 6]PRICE

Question

Example

Your Answer

What is the value of your product/service to the customer?

• solves problems quickly and affordably unique and scarce
• knowledge and expertise

What is your pricing strategy and how does it compare to your competition?

• premium pricing
• entry-level pricing
• competitive pricing
• loss leader
• upsell strategy

How does the value compare to your competition?

• offers additional services for the same price
• has more experience
• has a longer life-cycle product
• needs less maintenance

What are your pricing incentives for new customers?

• coupons
• other promotions

What payment methods are available?

• financing
• credit cards
• cash

What are your pricing incentives for loyal customers?

• discounts
• reward point system
• VIP offers