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Last update: December 23, 2015
  • Harrah's Case Study

    Harrah's Case Study

    Briefly discuss Harrah’s marketing information system I would have to describe Harrah’s marketing information system as The Total Rewards System. The reason that I say that is because members of the system receive points based on the amount of money they spend at the facilities. Then with those points the consumers can redeem the points for a variety of things; like food, rooms, money, etc. When the consumer uses the card it gives Harrah’s data.

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    Essay Length: 693 Words / 3 Pages
    Submitted: June 3, 2015 Essay by Mbaby30
  • Transportation Case Study Opportunity Knocks

    Transportation Case Study Opportunity Knocks

    Opportunity Knocks Background The president of HOG, Inc. just returned from a meeting with senior company staff. The focus of the meeting was a discussion of news that there is a new federal legislative package that would provide funding for new highway projects. The president of HOG Inc. Harry O. Growbaker has tasked his vice president Terry Edwards with coming up with discussion points in regards to whether or not a highway project linking Central

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    Essay Length: 527 Words / 3 Pages
    Submitted: June 7, 2015 Essay by chisox77
  • The Walt Disney - Case Study

    The Walt Disney - Case Study

    The Walt Disney Assessment 1 – Case Study – Executive Summary Lecture Name: Professor Dr. A B Sim Tutor Name: Mr. Eng Thuan Bernard Tay Tutorial Group: A Date of Presentation: 18 June 2015 Date of Submission : 14 June 2015 Group Members: 1. Aldo Suwanto (5040693) 2. Bayarsaikhan Otgonjargal (4834604) 3. Wendi Hadi Wijaya (5035302) 4. Zeng Yanrou (4834586) Table of Content Page 1. Introduction ………………..……… 3 2. The Issues of Walt Disney ..……….

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    Essay Length: 3,621 Words / 15 Pages
    Submitted: June 21, 2015 Essay by Joshua Yu
  • Freitag Case Study

    Freitag Case Study

    Anne-Claire Vernede Nadezhda Shiryaeva Rumilya Makhpirova Ali Ismail FREITAG CASE STUDY 1)Entrepreneurial character – They believe in the idea. Company strengths- Innovation, Unique product out of waste. Business Decisions- they are stick to produce classical bags, they never borowed money from bank. 2) Marketing Mix for Freitag company: Place – Switzerland, England, Japan, the US and all the countries the brand is present in Price strategy differentiates by models and countries. The average price is

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    Essay Length: 400 Words / 2 Pages
    Submitted: July 8, 2015 Essay by Nadia.shir
  • Treadway Tire Case Study

    Treadway Tire Case Study

    INTRODUCTION: According to Skinner and Beckham (2008), high turnover rate along with severe dissatisfaction about the job appear around the line foremen in the company named Treadway Tire. Investigation shows that several reasons lead current situation. Ashley wall, who worked in the human resource department there, make many efforts about find the basic reason and ways to solve these two issues. Background: Shley wall, who worked in the human resource department there, found this problem

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    Essay Length: 324 Words / 2 Pages
    Submitted: July 11, 2015 Essay by cynthiali735
  • Case Study- Burger King

    Case Study- Burger King

    Introduction In view of the business growth of Burger King, company is considering expanding its business in China. This report is prepared with the aim to analyze the consumers’ awareness of Burger King and to recommend the appropriate global strategy for Burger King to capture the demand in the Greater China markets. The report will cover in three core areas. Firstly, we will analyze the results of the survey about the consumers’ awareness of Burger

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    Essay Length: 2,388 Words / 10 Pages
    Submitted: July 21, 2015 Essay by chang sin ying
  • Brand Management Case Study of Gap Limited

    Brand Management Case Study of Gap Limited

    ________________ Content Executive Summary P.2 Introduction P.3 Environment analysis P.4-5 Internal analysis P.5-7 Market research of the potential market P.8 Nature of competition and level of market P.9 Conclusion P.10 Recommendation P.10 Reference P11-12 ________________ Executive Summary Gap limited has entered into part of the China since 2010, however China market is too big and involve different environmental factors in different cities. Therefore, I am going to analyze the Nanchang market, to find out whether

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    Essay Length: 2,779 Words / 12 Pages
    Submitted: July 23, 2015 Essay by Vincent 5
  • Case Study Boston Big Dig

    Case Study Boston Big Dig

    BOSTON’S BIG DIG Case Study 1 Boston’s Big Dig Hsin- Tien, Liao QSO680 Seminar in Project Management Southern New Hampshire University Professor David Lendry Aug 12, 2015 According to Boston’s Big Dig issue, we just realized Boston had suffered from such a significant construction impact during late twenty century. Bechtel was the designer and manager of projecting Big Dig, and he made mismanagement on budget and schedule, which ballooned the profit on transportation plan. The

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    Essay Length: 620 Words / 3 Pages
    Submitted: August 24, 2015 Essay by Candy Liao
  • Case Study Analysis Paper one: A Tale of Two Coaches

    Case Study Analysis Paper one: A Tale of Two Coaches

    CASE STUDY ANALYSIS PAPER 1 Case Study Analysis Paper 1: A Tale of Two Coaches Cynthia Stone Grand Canyon University: LDR 600 08/05/2015 ________________ Case Study Analysis Paper One: A Tale of Two Coaches Two of the winningest coaches in college basketball are Bobby Knight from the University of Indiana and Mike Krzyzewski of Duke University. Both coaches are described as ambitious, driven to win and passionate about their players. They demonstrate similar leadership traits;

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    Essay Length: 1,148 Words / 5 Pages
    Submitted: August 25, 2015 Essay by CStone12
  • Sabmiller Case Study

    Sabmiller Case Study

    Question 1a PESTEL Analysis Political (T1) Political influence is important for companies in entering a marketplace due to political sensitivity with government, partners and local communities. The brewing industry is also affected by international or regional policies. Example Apartheid Regime in South Africa (SA) restrictions to prevent trades with them. Multi-racial democracy establishment has a positive impact on a country’s stability. Economy (T2) The difference in the nature of emerging and matured markets can serve

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    Essay Length: 3,414 Words / 14 Pages
    Submitted: September 13, 2015 Essay by Janice31
  • Case Study: Bank of America Settles Mortgage Fraud Case for $16.65 Billion

    Case Study: Bank of America Settles Mortgage Fraud Case for $16.65 Billion

    IRAC BRIEF WEEK 6 IRAC Brief Week 6 Tyiesha Austin Sabrina Earley Nietheia King Marino McKinney Dorcas Rodriguez Solomon Weaver LAW/531 September 7, 2014 Aaron Gershonowitz University of Phoenix ________________ Case Study: Bank of America settles mortgage fraud case for $16.65 billion Running a business in today’s economic environment can be challenging. As a manager or Corporate Officer, there are a number of regulations that must be followed. It is important to ensure the company

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    Essay Length: 786 Words / 4 Pages
    Submitted: September 22, 2015 Essay by king1970
  • Global Marketing Case Study

    Global Marketing Case Study

    http://www.scs.org.sg/studentchapter/images/Affliates/jculogo.jpg INDIVIDUAL ASSIGNMENT LB5301 Subject : Global Marketing Lecturer : Mr. Dennis Ng Course : Master of Business Administration Student name : Gokulnath Ceelam Venkata Prasad Student ID : 13100400 1.Will China be successful for GLAM? According to the case and considering the current scenario China is a very good market for luxury bags not only for GLAM but for any luxury brand for that matter. Luxury brands are impressed to the enormous size and

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    Essay Length: 1,371 Words / 6 Pages
    Submitted: September 25, 2015 Essay by Gokul Nath
  • Zuora Inc Case Study

    Zuora Inc Case Study

    EXECUTIVE SUMMARY Zuora Inc was founded by Tien Tzuo in December 2007. Zuora has the first-mover advantage in SaaS billing and payment industry. Their objective is to provide an efficient e-commerce platform in billing and payment system at a lower cost. Their first product was Z-Billing, then only within 9 months of operation, they already had 70 clients. Currently, they carry four product line. They found tremendous success in SaaS technology and now considering to

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    Essay Length: 1,822 Words / 8 Pages
    Submitted: September 25, 2015 Essay by mfamilar
  • Cadbury Case Study

    Cadbury Case Study

    Cadbury, a British multinational confectionery company, was launched by John Cadbury in 1831. Cadbury started its India operations in 1948 by importing chocolates. It is a significant player in the Indian chocolate market taking up more than 70 per cent of the market share. Every month they sold thirty million bars of Cadbury Dairy Milk chocolate bars. The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100

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    Essay Length: 1,111 Words / 5 Pages
    Submitted: September 26, 2015 Essay by Vilson Choong
  • 7/11 Case Study

    7/11 Case Study

    7-Eleven Case Study 1. How has the convenience-store concept evolved in the United States? The convenience store was brought in by 7-Eleven. It was a store that started providing daily consumption groceries to its consumers, all in one floor, and that too between 7am to 11pm which was convenient for a many consumers who used to work in shifts. After looking at the needs of people they decided to launch a 24h service of its

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    Essay Length: 871 Words / 4 Pages
    Submitted: September 28, 2015 Essay by Laura Vidiella
  • Bkal 3063: Case Study on Waji Boutique

    Bkal 3063: Case Study on Waji Boutique

    logoCOB SCHOOL OF ACCOUNTANCY COLLEGE OF BUSINESS BKAL3063 INTEGRATED CASE STUDY FIRST SEMESTER 2015/2016 (A151) GROUP: I CASE STUDY PREPARED FOR: DR AHMAD BELLO PREPARED BY: TAN CAI YING 221419 NABILAH BINTI MOHD SALLEH 221941 NURUL AFIFAH BINTI SHARSHAM 221966 FARAH FAIZATUL AKMAR BINTI AHMAD FUAD 222002 HUWAIDA BINTI AMINNURDDIN 222038 Contents 1.0 Synopsis 2.0 Introduction 3.0 Main Body 3.1 Sour experience of Woji Boutique 3.2 Inventory management policy 3.3 Pricing Strategy 3.4 Hiring employee

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    Essay Length: 4,150 Words / 17 Pages
    Submitted: September 30, 2015 Essay by HUWAIDA
  • Beanz Case Study

    Beanz Case Study

    1. Symptom: No segregation of duties/ departmentalization. As described in the case, Lori spends most of her time working in the kitchen or taking orders. She is also responsible for accounting and bookkeeping. Doug also works similar hours and works in other areas such as maintenance and doing the catering for their store. In addition to this, he occasionally balances the responsibilities of handling his window cleaning and janitorial services business. The main problem here

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: October 9, 2015 Essay by ibains
  • Acova Radiateurs Case Study

    Acova Radiateurs Case Study

    • Read Section 6.5 in the Chacko book on Flow to Equity. Then read the case "Acova Radiateurs" answer the following questions. o Is Acova a good candidate for an LBO? Why or why not? Yes Acova is a good candidate for an LBO as it got a track record of profit and revenue grow for the past 5 years and Acova had over % share at the France market and 80% at the Beigium

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    Essay Length: 308 Words / 2 Pages
    Submitted: October 11, 2015 Essay by pcchiu
  • Case Study: Sears, Roebuck and Co. Vs Wal-Mart Stores Inc.

    Case Study: Sears, Roebuck and Co. Vs Wal-Mart Stores Inc.

    Case Study I: Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc. Sears, Roebuck and Co. and Wal-Mart Stores, Inc. are the two big retail companies in U.S. Although Wal-Mart was acknowledged powerhouse of the U.S. retailing industry, Sears’ ROE exceeded Wal-Mart’s 2%, which can show that this firm was the true powerhouse. Therefore, Don Edwards, an analyst with a prestigious investment bank. He compared two financial performances of these two companies and he wanted

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    Essay Length: 3,315 Words / 14 Pages
    Submitted: October 14, 2015 Essay by yeeboa
  • Case Study: Sam's Vocal and Motor Tics

    Case Study: Sam's Vocal and Motor Tics

    Sam and his parents both decide for Sam to receive treatment in order to reduce his vocal and motor tics. After discussion with their paediatric neurologist, Sam was referred for Habit Reversal Treatment. Treatment with Sam was implemented during 60-minute sessions during a course of 20 weeks. Phase I: Awareness Training The first part of the treatment is to increase Sam’s awareness of his tics. The therapist assists him in identifying, describing and producing on

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    Essay Length: 384 Words / 2 Pages
    Submitted: October 15, 2015 Essay by booknerd12
  • Humana Inc. Case Study

    Humana Inc. Case Study

    Case#4 Humana Inc. Jingwei Li A52669984 1. Why did Humana’s integrated strategy fail? According the case reading material, as the middle of 1992 approached, the company had just reported its steepest quarterly earnings decline in five-and-a-half years, setting the stage for its first annual earnings decline since 1986. In addition, hospital stocks currently traded at historically low price-earnings multiples, while multiples for HMO stocks were generally much higher. It also says that in conducting its

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    Essay Length: 895 Words / 4 Pages
    Submitted: October 18, 2015 Essay by Hefei University of Technology HFUT
  • Herman Miller Case Study

    Herman Miller Case Study

    Case Study On Herman Miller Herman Miller is one of the biggest furniture manufactures in us and it is based in Zeeland, Michigan. It mainly manufactures office furniture, equipment and home furnishing. HISTORY Herman Miller was a manufacturer of high quality bedroom suits, founded in 1905 and was first named as Star Furniture Co. In 1909 it was renamed as “Michigan Star Furniture Company”. At the same time Dirk Jan De Pree was hired as

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    Essay Length: 2,378 Words / 10 Pages
    Submitted: October 19, 2015 Essay by akhilardd
  • Tanglewood Department Store Case Study

    Tanglewood Department Store Case Study

    Tanglewood Department Store Marilyn Gonzalez, Vice President for Human Resources Daryl Perrone, Staffing Services Director Your name Tanglewood Stores Case #1 August 31, 2015 Table of Contents Introduction…………………………………………………………………... 3 Purpose Research and Analysis………………………………………………………... 3-9 Findings Conclusions and Recommendation………………………………………….... 9 Introduction Tanglewood department stores goal is to “centralize and improve the human resource function” within the organization (Kammeyer-Mueller 10). To improve the organizations inefficiencies, thirteen staffing strategies will be used below to help determine some

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    Essay Length: 1,648 Words / 7 Pages
    Submitted: October 20, 2015 Essay by keri12
  • Dehavilland Case Study

    Dehavilland Case Study

    Executive Summary Kim Tamar, the financial analyst for de Havilland Inc., is contemplating ways to improve production efficiencies by finding a new supplier to source their flap shrouds and bay doors for the Dash 8 aircraft. Their current supplier, Dollard Plastics, is refusing to lower their parts costs to help decrease de Havilland's manufacturing costs, therefore, the hunt for a more willing participant is on. Tamar must report her findings to de Havilland's Source Selection

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    Essay Length: 1,565 Words / 7 Pages
    Submitted: October 21, 2015 Essay by arthurgerardsam
  • Susan De Passe Case Study

    Susan De Passe Case Study

    Table of Contents Executive Summary 2 Problem (issue) statement 3 Data Analysis 5 Key Decision Criteria 7 Alternatives Analysis 8 Recommendations 9 Action and implementation Plan 9 Exhibits 9   Executive Summary In this case study we evaluated the effectiveness of Suzanne de Passe current leadership style while simultaneously analyzing alternatives and recommendations that would ultimately change the operational structure and profitability of Motown Productions. (Exhibit 1) Suzanne de Passe President of Motown Productions (MP)

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    Essay Length: 1,922 Words / 8 Pages
    Submitted: October 21, 2015 Essay by Kayla Callender