Freitag Case Study

Anne-Claire Vernede

Nadezhda Shiryaeva

Rumilya Makhpirova

Ali Ismail

FREITAG CASE STUDY

1)Entrepreneurial character – They believe in the idea.

Company strengths- Innovation, Unique product out of waste.
Business Decisions- they are stick to produce classical bags, they never borowed  money from bank.

2) Marketing Mix for Freitag company:

Place – Switzerland, England, Japan, the US and all the countries the brand is present in

Price strategy differentiates by models and countries. The average price is between 100$ and 300$ and below 100$ for a classy messenger bag. (source: http://issuu.com/livia_buehlmann/docs/print_design_documentation)

Promotion: ads, website (where you can customize your bag), Internet promotion through online advertisements and social presence

Product strategy: 50 models with permanently changing design, made from traps and recycled materials, incorporating the core values the two brothers are stick to.

3) Heroes- Two Brothers

 A Story- invent products out of nothing.

Key values- taking of environment, taking care of employees and stakeholders.

Emotional connection with the consumers- feeling of being different.

4) Mission statement: the principle of our business is to make eco-friendly, up-to-date and lasting bags out of truck tarps, seat belts and inner tubes. The products are of high quality, made and designed in Switzerland. The bags are unique, green and customized for you.

Vision statement: Our vision is to improve the world, bringing innovative solutions out of simple things. We hope to always stand out-of-line, satisfying our clients with a great range of wallets, backpacks, bags and accessories. Freitag’s commitment to sustainability extends through all phases of our product’s life cycle, from design and manufacturing to support and end of life. We promise to bring the best in the relationships with customers, employees and stakeholders.

5) “Great products are not just objects, they are about ideas. There is

nothing so powerful than an idea which matches a community's main focus.” This phrase is a great explanation to why Freitag brothers chose to link their accessories with Apple products. When Apple introduced their new “I” products the market’s taste changed and introduced a new concept to the consumer. Freitag’s strategy was very much similar to Apple’s market approach, that the product is not only about the design but it’s also about functionality, and Freitag’s bag designs provided protection to such precious products (Apple’s).