World of Sony

Conclusion

-Sony's current struggles are not due to the products that they make as they are among the best the consumer electronics market can currently offer.

-Their struggles come from Japan's inability to stop its currency from strengthening

-Sony and Japan actually believes they have better times ahead

Recommendation

-Sony's production facilities are located far from its customer base. Approximately 60% of the annual production in Japan must be distributed to for other regions

-Setting up plants offshore would lower their costs

-BRIC (Brazil, Russia, India and China)

-Sony shouldn't increase their price of the product

Conclusion

- their current struggles are not due to the products that they make as they are among the best the consumer electronics market can currently offer.

-Their struggles come from Japan's inability to stop its currency from strengthening

-Sony and Japan actually believes they have better times ahead (well established firm worldwide, and with their experience and reputation in their hand, we believe Sony can get back in the market and compete as one of the best in the world.

Recommendation

Sony's production facilities are located far from its customer base. Approximately 60% of the annual production in Japan must be distributed to for other regions

-Setting up plants offshore, particularly in China, (just to manufacture all the supplies)

-this lower's their costs

-Their competitors have already followed this strategy (Toshiba and Panasonic)

-price of the product (their actually thinking of increase their products over see which they shouldn't increase because this will lead for its competitors to have a better advantage over them. And lead more customer to choose companies such as Toshiba and Panasonic.

Sony is firmly entrenched in the so-called BRIC economies (Brazil, Russia, India and China). These regions are emerging markets and represent over 40% of the worlds' population. The firm plans on following its model of success experienced in India where it emphasized its television film, and music product content. The company has a goal of doubling its revenues in the BRIC markets.