Whole Foods

Analyzing organizational goals and objectives:

Whole Foods slogan has definitely lived up to par: "Whole Foods, Whole People, Whole Planet". Former CEO, John Mackey, who is now retired, created this slogan.

The Whole Foods' Mission is as follows:

Whole Foods

We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans. We strive to offer the highest quality least processed, most flavorful and naturally preserved foods. We believe that food in its purest state, unadulterated by artificial additives, sweeteners, colorings and preservatives, is the best tasting and most nutritious food available.

Whole People

We recruit the best people we can to become part of our team. We empower them to make many operational decisions, creating a respectful workplace where team members are treated fairly and are highly motivated to succeed. We look for team members who are passionate about food, but also well-rounded human beings who can play a critical role in helping to build our Company into a profitable and beneficial part of every community we serve.

Whole Planet

We believe companies, like individuals, must assume their share of responsibility for our planet. We actively support organic farming on global basis because we believe it is the best method for promoting sustainable agriculture and protecting the environment and farm workers. We also assist our global neighbors through our Whole Planet Foundation's micro lending operations. On a local basis, we are actively involved in our communities by supporting food banks, sponsoring neighborhood events, and contributing at least 5% of our after-tax profits in the form of cash or products to not-for-profits organizations.

The company also strives to complement its mission's statement with seven core values that dictate how the company operates:

1. Selling the highest quality natural and organic products available

2. Satisfying and delighting our customers

3. Team member happiness and excellence

4. Creating wealth though profits and growth

5. Caring about our communities and our environment

6. Creating on going win-win partnerships with our suppliers

7. Promoting the health of our stakeholders through healthy eating education

The company developed many short-term objectives such as expanding its stores (Core Value 4) and developing a social responsibility strategy (Core Value 5) that promotes