Virtusa the New Imperative for Global Technological Management

2011

Ritsumeikan Asia Pacific University

Ritsumeikan Asia Pacific University

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Table of Contents

Section Page number

1.1 Introduction 3

1.2 Methodology 3

1.3 Audience 3

1.4 History and Overview of Virtusa Corporation 3

1.5 Financial Highlights 4

1.6 Human Resources 5

1.7 Technologies used and services rendered by organization 6

1.7.1 Broad range of IT services 6

1.7.2 Enhanced Global delivery model 8

1.7.3 Platforming Approach 9

1.8 Awards and Recognition 10

1.9 Conclusion 10

2.0 Bibliography 10

Appendix A- Key executives 11

Appendix B - Corporate Brochure 11-13

1.1 Purpose

To produce comprehensive report on a successful company in Sri Lanka called Virtusa Corporation (VRTU) and assess the impact of management of technology perspective.

1.2 Methodology

The article uses data from Annual reports, books, journals, videos and other internet based articles, interviews of key personnel and other confidential documents in the company.

1.3 Audience

We believe the reader is semi-acclimatized to the theories of management, accounting and technology management and the report will be presented for this audience.

1.4 Assumptions

We have assumed certain product based theories and substituted the theories for service management.

1.5 Limitations

As the company is very confidential with information about clients, we had to look at the innovations conducted by the company on an industry specific angle rather than a customer specific specification. No proper historical record was in place prior to 2007 therefore we had to rely on information after the company was listed on the NASDAQ and through interviews with key personnel in the company.

1.5 Introduction of the company

Virtusa Corporation (VRTU) is a global information technology Services Company listed on the National Association of Securities Dealers Automated Quotations (NASDAQ) in the United States which is abbreviated and traded using the symbol VRTU. VRTU offers an offshore delivery model to provide a broad range of information technology (IT) services, including IT consulting, technology implementation and application outsourcing. VRTU uses a mix of a global delivery model, innovative platforming approach and industry expertise; to provide cost-effective services that enable its clients to use IT to enhance business performance, accelerate time-to-market, increase productivity and improve customer experience. Headquartered are based in Massachusetts in the United States of America(USA), VRTU has offices in USA, United Kingdom, Hungary and the Netherlands and global delivery centers in Hyderabad and Chennai, India and Colombo, Sri Lanka (Annual Report, 2010, P.1-2)

VRTU provides IT consulting services primarily to enterprises engaged in the following industries: communications and technology; banking, financial services and insurance (BFSI); and media and information. VRTU's current clients include fortune 1000 companies such as Aetna Life Insurance Company, British Telecommunications PLC（BT）, ING North America Insurance Corporation, Iron Mountain Information Management, JPMorgan Chase Bank, N.A., Metavante Corporation (recently acquired by Fidelity National Services Inc.) and Thomson Reuters (Healthcare) Incorporated and leading enterprise software developers such as Pegasystems Inc (Corporate Brochure, 2010, P.3).

VRTU has partnerships with global software vendors including IBM, Microsoft, SAP, Pegasystems, OpenText and Oracle Corporation among others, to provide custom solutions and services in Business Process Management (BPM), Enterprise Content Management (ECM) with Data Warehousing and Business Intelligence (Please see appendix 3 for all collaborations with resource partners). These three areas are VRTU's core competence but the underlying differentiator between the competition include its professional IT services.

The paper will initially focus on the service offering undertaken by Virtusa currently. Then a historical background of the company with an emphasis on the financial history of the company as this depicts the major events and clients obtained within its scope and crisises faced by the company. This paper will focus on how this company started off from a micro company in Sri Lanka to a disruptive innovator in the Global information technology in developing core competencies within their global delivery model. Theories in management of technology such as........ will be applied on an industry specific basis as limitation of information was their.

1.5.1 Competitive landscapes

From a Sri Lankan perspective it can be considered a large company but however on a global front the company can be ascertained to be a fast follower coupled with being a disruptive innovator in the information technology services competing with the large companies. The company is a worldwide leader in DWBI (Data Warehousing and Business Intelligence Tools), CMS (Content Management System) and BPM (Business Process Modelling) tools