United Parcel Service (ups) Case Study

United Parcel Service (UPS) is a parcel or package delivery based company. With

its head office in Georgia, U.S.A, the three main services they provide are:

 Courier Express Services

 Logistics Services

 Freight Forwarding Services

(The UPS Store)

Every organization has a particular slogan which summarizes the foundation of a product, brand or

company. At UPS, serving and attending to the requirements of the international market backing their

tagline- 'Moving at the speed of Business'. The company transports more than three billion documents

and packages annually. About 6% of the country's GDP is handled by UPS.(Auburn)

The company also announced last year that one of its main goals is to lessen its reliance on the

unpredictable petroleum prices and it further plans to make an addition of 48 trucks powered by

liquefied natural gas to its fleet. (CNN Money)

According to a report published by UPS, it aims to have a reduction in Carbon releases. This step exhibits

its exceptional ecological headship. According to the report, UPS aims to cut down on the carbon

emissions of its airlines by an additional 20% by 2020. They are hoping to invest in more fuel competent

airplane categories and locomotives. (UPS Pressroom)

The company has gained a certain competitive edge by retrieving up-to-date facts and figures as swiftly

as probable. This information structure enables the organization to make effective decisions and this in

turn helps the company to sustain its competitive advantage. Moreover, consumers are of the opinion

that the IT and IS level of UPS are the major assets of the company which add value to the facilities

delivered by the organization. Its aim is to provide the best possible services at the best possible rates,

respectively. (Badar)

The company has a market share of roughly 60% in ground transport and around 35% in air transport.

UPS has two main competitors, with which it competes for Market Share. They are FedEx Corporation

and Deutsche Post AG. Their competition can be summarized graphically.(Funding