Uniqlo

E- and M-commerce are both growing rapidly, and the internet is becoming increasingly central in the worlds of business and marketing.dedicated to food, housing, health care, transportation, entertainment, services and clothing. Now people are very special "quality investment" of clothing, thus recovering with the consumption of high-level clothing found. Customers are therefore more likely to seek greater longevity for better value clothing. Aware of this, UNIQLO has a strategic fit with price and quality characteristics; Uniqlo, which allows people through the private label apparel (SPA) model, a low-cost and effective mode of operation of the retailer's store-wide integrated look Stylish, confident world class clothing at a reasonable price.

Social Analysis -

The characteristics of demography or population determine the mode of purchase within a particular region and determine whether population changes or local facilitation as well as whether the product and service attracts the customer and the number of potential customers.

Nowadays, people have a growing interest in private labels and desired for having private levels on everyday garments. This is because casual wear from Japan which is known for good design and quality, positive image of the global consumer is known. However, international brands are concentrated in high-end consumers, while domestic brands are aimed at low-end consumers. With its rich population, UNIQLO efforts to provide high-quality merchandise and create value for society through taxation. In addition, UNIQLO is a company that behaves in its vision and mission to create a good reputation for the company, managing style, doing business and demanding, employee approach.

Technological Analysis -

Technological innovation is a priority in the apparel retail industry, but it will remain as labor-intensive as it is today. Increasing productivity in the industry, increasing automation has been a recent trend, but also limited to specific functions, most of which require manual intervention, such as sewing and decision making. Although there are computer sewing machines is to improve productivity and reduce training time. In addition, the computer system software for industrial use will be the production of sketches, detailed design of the print and for easy retrieval of information storage. UNIQLO's customer positioning is basically from its website, customers can e-mail and discussion board to explain the feedback. A report by the Japan Productivity Council reveals that the apparel industry can make use of IT processing, cost analysis, order tracking, material management, reporting and connectivity

Legal -

With any other business world in the world, there are some rules or regulations that limit or support the convenience of business in the field of clothing and