Toms Shoes Strategic Management

TOMS Shoes

472-411 Strategic Management

Business Strategy and Corporate Strategy

Introduction

At the beginning of the report, we would like to gently announce that the first topic is general information about the company.

In the next of the report, we will discuss about the strategy of the company that the company should to use to manage the company to grow their business. Firstly we will talk about the environment of the company that includes the external and the internal environment. And then we will discuss about the factor that the company should to use to manage the strategy of the company that are mission, objective, SWOT, and the strategic best choice. Moreover it has many factor that they should to concern about it to manage the company. It has more deep information about strategic analysis in the report.

After all, we wish you will have enough understanding about the company. There are few of tables and graphs attached in back of the report.

Content

General information

Social responsibility and ethics in strategic management

Responsibilities of business

Ethical decision making

Environmental scanning

External environment

Natural environment

Societal environment

International environment

The role of leadership

Target group

Social responsibilities of a business firm

Business model

Value chain analysis

Basic organizational structure

Corporate culture

Brand and corporate reputation

TOWS Matrix

SO strategies

WO strategies

ST Strategies

WT strategies

The strategy sweet spot

Mission statement

Objective

Directional strategy

Growth strategies

Functional strategy and strategic choice

Functional strategy

Strategy choice

Achieve synergy

Stage of corporate development

Organizational life cycle

Advance types of organizational structure

Strategy implementation

Staffing

Leading

Evaluation and control in strategic management

TOMS Shoes

TOMS shoes was establish by Blake Mycoskie that is an American footwear company since 2006 base in Santa Monica, California. The company is for-profit organization, but the mission is non-profit organization that the company expects to sell one shoe to donate one shoe to poor country, and their mission and objective is successful. The business model of the company is "one for one" that is social responsibility that the company concern much about the society. The shoes have been inspired by alpargatas origin from Argentina, Mycoskie made those shoes with colors and made by different materials.

The company start from Mycoskie went to Argentina, and he found that the children in that country have no shoe to wear; they get injured and get diseases cause by no shoes, so he tries to help them by using this company's for-profit business to sell the shoes to their customers, and then do one- for-one donation to the children in developing countries. Nowadays, TOMS Shoes has been donated to almost 20 countries and they've been helped quite a lot of children in need. The company spends minimum marketing and promotion. The product is their promotion. Mycoskie attended to a lot of presentations in the universities and companies in order to promotion and spread company's business model. The key success for the company is people want to get involved in the world.

SOCIAL RESPONSIBILITY AND ETHICS IN STRATEGIC MANAGEMENT

3.1 Responsibilities of Business



Economic Responsibility ( Must do )

For economic responsibility refer to produce a product and service that more efficient to society. Mycoskie chose to create an innovative for-profit business model to achieve a charity purpose. He feel that this model would be more economically sustainable than charity because sales would be use to achieve the company's mission. However, He can responsibility about economic because he focus on produce in a lot of quantity and it make they will get the lower cost but in the same way, the price of shoes are similar to other shoes company. This mean, they will get the profit from every shoes sale.

Legal Responsibility ( Have to do )

Responsibilities are defined by government in law. For Tom's shoes, he thinks of the local standard in every place of manufactured because he knows that everywhere have many different culture. This way can avoid a doing illegal of each country in manufactured locatio

Ethical Responsibility ( should do )

Responsibilities in managing business by follow the believable about behavior in society. Start with the employees, he give fair wage to employees every manufactured. And next for society like a customer, they will give price that depend on quality of product. Even though, every pair sales will donate but they do not set high price to exploit the customer. We think this act of this company have more