The Trend of Tourism

Unit Code: HTL102
Lecturer: Mrs. ZhouYe
Subject: Hospitality Industry


Assessment Title: The Trend of Tourism
Student Name: MengJie Qian
Student ID: 201615612
Due date: 2016.10.09

Executive Summary

It is mainly about tourism industry in China and some factor which influence the tourism,such as political,economic,socio-cultural,technological,legal and environmental.Tourism industry in China is developing but it is important to note that for China,tourism development  too fast is not a good thing because of the huge population and limited resources.China will meet more challenges in the future.About political,we all know that political is the most important thing for tourism industry.The Chinese government introduced many policies about tourism in order to develop the tourism industry better.About socio-cultural,the attraction of a country’s culture is a important reason for other country’s tourist.About technological,it is said that Science and Technology is the first productive force in China.About legal,the Chinese government has issued a new law called.About environmental,some pollution is seriously.

Title

Executive Summary        ii

1. Introduction        iii

1.1. Background        1

1.2. Aim        1

1.3. Scope        2

2. Introduction to the Trend        2

2.1. Trend’s Background        2

2.1.1. Historical Start & Important Personalities        3

2.1.2. Controversies & Challenges        3

2.1.3. Successes, Popular Growth & Future        4

 3. Trend Situational Analysis        4

3.1. PESTLE Analysis        5

3.1.1. Political        5

3.1.2. Economic        5

3.1.3. Socio-Cultural        6

3.1.4. Technological        6

3.1.5. Legal        7

3.1.6. Environmental        7

4.  Recommendations to Attract Trend Followers        7

4.1. Recommendation        8

5. Conclusion & Recommendations        8
6. Reference List

1. Introduction

1.1. Background

Tourism is from a place to another place.It is closely related to people.Nowadays,with the progress of the Times and improvement of living standards,people not content to stay in the familiar environment.And they want to go to different places and enjoy different cultural and environment.Because of this,tourism constantly improving.Tourism Industry in the world has a long history.However,the golden age of tourism industry is from 1990.Up to 1996,tourism industry is the biggest industry around the world.However,The rapid development of the industry causes many problem.Experts believe that the International Tourism Industry is enter into a New Age Of Tourism.This means that there will have more competition in this industry.(Xu,1999)

1.2. Aim 

By studing these useful information,we should looking for its advantages and disadvantages in the progress of development.For its disadvantages,we need to find out the causes and deal with them.For its advantages,we must keep at it.It’s necessary for us to know more about this industry.

1.3. Scope

It will mention the development of international tourism and the status quo of the tourism industry in China and analyse some problem we must face it. On the other hand,Tourism industry is made up of many parts,such as Hospitality Industry,Catering Industry,Transportation Industry and Travel Agency.They will be mentioned but it’s not the main emphasis of the report.

2. Introduction to the Trend

2.1. Trend’s Background

It is said that the golden age of tourism industry is from 1990.From then on Tourism industry become a fiercely competitive industry.In Asia,it’s developing rapidly.Especially in recent years,Thailand,Malaysia and other southeast Asian countries become tourist attractions.Compare with European countries,these southeast Asian countries have more beautiful view and lower price.(Zhu,2016)In China,the government focused on Tourism.Many province have been planning to become a strong province of tourism.From domestic tourism market situation,tourism development has huge space.However, there are also have many serious problems.Tourism service quality hasn’t arrive at people’s expectations.And some tourist spot will rip off the customers.One of factors which stacking against the development of tourism is most employees have no paid vacation.So the government regulations to practice the system of paid vacations to develop tourism.(China Tourism Report,2016)

2.1.1. Historical Start & Important Personalities

From the middle of  the 18th century to the middle of  19th century,some capitalist countries  completed industrial revolution,these reforms made national economic developing rapidly .It also promoted the transformation of the transportation.People had more leisure time.Because of  this,tourism development has a huge market demand.(Industrial Revolution).In the middle of 19th century.The first travel agency in the world was born.It marked the beginning of the tourism industry and tourism activities in the true sense.Thomas Cook is the founder of the first travel agency in the world.This travel agency named after him.He was born in England in 1808.And he was the pioneer of modern tourism and first person to organize the team travel.He made a significant contribution to the development of tourism.Because of this,people call him the father of modern tourism.(Thomas Cook)

2.1.2. Controversies & Challenges

For China,tourism development  too fast is not a good thing.Large population is the characteristic of China.In recent years,traffic jam become a pronoun of the holidays.The tourism golden week like the National day is the peak of traffic.It’s give a bad effect to the natural environment and tourism resource. Too many tourists is bad for people enjoy themselves.At the same time,tourist attractions will be destroyed.On the other hand,tourism development will push prices up and high prices will increase local residents’ living cost.Due to the tourism industry is paying more attention to the economic growth,the ecological environment have been ignored.Therefore,at the same time of development the economy,we should give attention to protect the environment.The second challenge is the single product structure.Most of tourist attractions have no innovation on tourism product.It can’t keep up with the trend of the development of tourist market.(China Tourism Issues Warning After Visitors Stranded in National Parks,2013)