The Product Classification for Sauce

Product Classification

The product classification for sauce is Specialty product due to the target market wanting a special brand and they will search extensively for a certain brand and will settle for nothing less. This classification is for goods which have characteristics of a single brand in which the target group are willing to make a special effort to buy it.

Branding

The branding for this target market is family branding due to the brand name on all the products. Consumers pay a higher price for brand-name products than for products that do not carry an established brand name. This target market distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to this brand.

1) The brand name for this target market is A.1., which are in bright red letters with a white back ground. This bright red letters with a white back ground really stand out to let the target market know what they are getting. This brand name is in every store. The use of color is powerful associative element for consistent imagery, as exemplified by the comprehensive application of red by The Kraft foods across all its brand materials.

2) The brand mark for this target market is Kraft foods which is a well-known brand mark on the entire product line that it makes. This brand's visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. This target market can identify and differentiating this product easier.

3) The Level of brand loyalty in this target market insist on this one brand and will settle for nothing less. Repeat customers who without thinking twice or even considering other options are the cream of the crop of this target market. This target market expects Credibility and Accessibility from this brand. The brand loyalty, in this marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviors such as word of mouth advocacy.

Packaging

A) Packaging description

1) Containing and Protecting the Product- A package for free-flowing products comprising a product container and a closeable applicator point fitted on its outlet aperture provides precise metering of the quantity of product expelled regardless of the level in the package, and while ensuring easy handling. This product container consists of an extruded receptacle of aluminum having externally depressible walls which spring back when the pressure is released. Liquid packaging board is a multi-ply paperboard with high stiffness,