The Objective of the Report Is to Investigate the Strategies

The objective of the report is to investigate the strategies used by LVMH to build and sustain competitive advantage and to meditate the strategic issues and options currently faced by the organisation.

LVMH is the largest luxury products company in the world. LVMH Moet Hennessy Louis Vuitton was built in 1987 as the merger between Louis Vuitton and Moet Hennessy. LVMH Group has 60 prestigious brands in five different domains. It involves fashion and leather products, perfumes and cosmetics, watches and jewelry, wines and spirits and selective retailing. LVMH Group is headquartered in Paris, France. The company has 77000 employees and more than 2300 retail stores in the world.

According to LVMH's income statement in 2010, the group revenue increased 3267 million Euros, compared 2009. The net profit increased from 1973 million Euros in 2009 to 3319 million Euros in 2010. The group share of net profits raised from 1755 million Euros in 2009 to 3032 million Euros in 2010.

Firstly, the PEST tool will be used to analyse the external environment. Secondly, this report will describe the internal environment. Thirdly, this report will focus on Bownman's clock. Finally, this report will discuss the growth strategy of LVMH.

The objective of the report is to investigate the strategies used by LVMH to build and sustain competitive advantage and to meditate the strategic issues and options currently faced by the organisation.

LVMH is the largest luxury products company in the world. LVMH Moet Hennessy Louis Vuitton was built in 1987 as the merger between Louis Vuitton and Moet Hennessy. LVMH Group has 60 prestigious brands in five different domains. It involves fashion and leather products, perfumes and cosmetics, watches and jewelry, wines and spirits and selective retailing. LVMH Group is headquartered in Paris, France. The company has 77000 employees and more than 2300 retail stores in the world.

According to LVMH's income statement in 2010, the group revenue increased 3267 million Euros, compared 2009. The net profit increased from 1973 million Euros in 2009 to 3319 million Euros in 2010. The group share of net profits raised from 1755 million Euros in 2009 to 3032 million Euros in 2010.

Firstly, the PEST tool will be used to analyse the external environment. Secondly, this report will describe the internal environment. Thirdly, this report will focus on Bownman's clock. Finally, this report will discuss the growth strategy of LVMH.