The Independent Record Labels of the 1950's and 1960's

The Independent Record Labels of the 1950's and 1960's

History of Music Production

Eric Eller

Throughout the 1950's and 1960's, a wave of new musical movements by independent record labels and new artists emerged in the United States. This movement is captured in the stories of those label creators and owners, and in the turbulent journey through their successes and failures. The first emergence was fueled by multiple factors: competitive economic circumstances, up-and-coming local musical talent in conjunction with the independent labels and studio owners, and the commercially viable musical interest and curiosity of consumers in these local artists. An article poses another causative factor that makes sense: when rock and roll was a new genre, major labels such as Columbia, Capitol, and RCA were "reluctant to sign these acts; thus, sprung forth the independent label" (Jacobs).

Grassroots production and engineering enthusiasts were given an in-road into the music industry and were able to gain their own clients in independent local artists. Independent label owners in connection with this local talent generate publicity and profit. One such example is found with the duo of Polish immigrant brothers named Leonard and Phil Chess, also known as the Blues Brothers. The Chess brothers bought sole ownership of Aristocrat Records in 1950, and change its name to Chess Records. Leonard specialized as the hands-on producer for the label, while Phil focused on finances and marketing. They found a signature sound in the electric guitar of Muddy Waters. Besides Muddy Watters, their rostser included Chuck Berry, Bo Diddley, Willie Nixon, Etta James, Little Walter, Billie Stewart, and Howlin' Wolf.'

Chapter Three of the History of Music Production Binder states:

Chess Records flourished in those early days of both Rhythm and Blues and independent record companies...Chess, along with Atlantic, Aladdin, Specialty, Imperial, Modern and King were giving the public music that they couldn't get from the larger, established, "major" record companies. (page 47)

This quote explains that there was a multitude of independent record labels that emerged around this time. How did all of these homemade labels gain bearings? They were allowed financial success because there was actually a public commercial market to invest in their musical productions. In other words, there was a significant number of people were looking for a different sound and these labels could produce local talents that had the sound these consumers were looking and listening for.

One of the independent labels mentioned in the quote above is Imperial Records. Founded in the late 40's by Lew Chudd, its roster include Ricky Nelson and Fats Nelson. Chudd ended up purchasing Aladdin and Minit Records in 1960. In '63, however, Domino and Nelson left for other labels and Chudd sold Imperial to Liberty Records. Liberty found success with the Imperial artists Irma Thomas, Johnny Rivers, Jacky DeShanon, and Cher. ('Independent Record Labels') During the time known as the 'British Invasion' which I go into depth about later in the paper, Liberty's recordings were distributed by EMI in Britain. In turn, EMI licensed its artists The Hollies, Billy J. Thomas and The Sakotas, and others to be released on Imperial. By 1969, Imperial records had been phased out and all artists were absorbed by Liberty. Today EMI owns the Imperial Records Catalog.

The Memphis Recording Service, which became Sun Studios, was owned by Sam Philips. Philips was a local blues and country disc jockey whose business had been mainly comprised of recording local blues and country musicians and some weddings. He started by recording artists who were signed under other independent labels, and eventually decided to start his own record label. He called it Sun Records. The facilities at Sun started humbly and could certainly be considered 'independent.' It was a rectangular room with no acoustical treatment, and a control room with a used five channel presto mixer, a presto 6-N lathe and one loudspeaker.

Philips would take a while to realize that a huge prospect was about to enter his life and studio. Elvis Presley, a young truck driver, had come in to record two songs at a cost of $8 as a birthday present for his mother. Philips was actually out of the office so his secretary Marion Keisker recorded Presley. Foreseeing talent, Keisker put aside a copy of the acetate master. Keisker continued to advocate to Philips the idea of investing in Presley's commercially promising musical potential. Philips eventually agreed to give Presley a try and matched him up with local guitarist Scotty Moore and bass player Bill Black. This group became quite successful, and together, under the direction of Philips, helped to influence and redefine the 'rockabilly' genre of music at the time. It shows Sun's success that by '61, Phillips was able to buy a Presto 900-P recorder.

Elvis Presley's presence at the label allowed Philips to once again upgrade his system, this time opting for a Tube 76-D broadcast console and two new Ampex 350 tape recorders. The growing sophistication of his studio rig is a testimony to the success that he accomplished with such sensations as Presley. He delayed one tape head slightly in relation to the other, which made the signature "Sun Sound." While Philips did find success for a while with artist Elvis Presley; Elvis' popularity outgrew the facilities and financial capabilities of Sun Records by 1956. Elvis also had a new manager who pushed him to sign to a major label (HMP, Chapter III, pg. 52).

RCA approached Sam Philips about Presley's contract, and since Philips knew that he wouldn't be able to afford renewing contract with Elvis nice their current agreement had expired, Philips agreed to sell Elvis Presley's contact for $35,000. Philips' story is common in this time for smaller independent record labels: they find some success that eventually dissipates due to the influence of more established labels. Philips' relationship with Elvis Presley exemplifies the opportunity that was mutually available to local grass-roots artist and label/studio owners