The Happy People

Knowing your audience is of major importance in any type of communication. When you know the proper type of communication to use and the proper information to include in your message, you are ensuring the recipients will understand the message being delivered. Knowing your audience also ensures the message is delivered appropriately and there is no confusion or misunderstandings between the lines of communication. In the event of a disaster or other catastrophe, knowing the audience that you will be delivering this message to is extremely vital and important. The communications that were delivered to the public and families of the Chilean miners of the copper mine collapse in South America will reflect the importance of knowing your audience.

When delivering the messages to the families of the miners, one has to consider the role of the audience receiving this message. The receivers will include wives, parents, children, coworkers, and a host of other friends and family members who have to be informed of the situation at hand. One must be considerate of how mature some of these audience members are and their age range and must deliver this very sensitive matter to the family with facts and info needed but also at a level of personal consideration.