Tesla Motors

Teslar Motors

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Executive Summary

Tesla Motors is an organization based in Silicon Valley whose core operations include making designs, producing and selling all electric vehicles (EVs) and electric vehicle power-train components. Presently, it’s the leading automaker manufacturing and selling a zero-emission sports vehicles in mass production. The organization also engages in engineering production and development of zero-emission top of the range sedans, referred to as the Model S mass produced in Fremont, California. It also manufactures and sells electric power-train components its strategic partners who are also automakers and these are Toyota and Daimler.  The organizations corporate governance is made up of a Board of Directors which has established high quality standards for the Company’s directors, officers and employees. Inherent in this thought is the importance of apt and prudent corporate principles of governance. It’s the responsibility of the organization's Board of Directors to play the role of judicious fiduciary for Tesla Motors stockholders and to consistently supervise all administrative protocols of the Company’s ventures. Set guidelines have been put in place and  subject to alterations on a need be basis as the Board of Directors may deem fit in considering suitable options relative to the best interests of Tesla Motors or as necessitated prevailing bylaws and legislative directives.

Tesla Motors

Introduction

        Tesla Motors Inc. is a company that has applied radically new and innovative technologies combining electrical, mechanical and software engineering developments to produce highly advanced electric power trains and electric vehicles. Tesla Motors has realized high research and development productivity levels through visionary leadership which has motivated its human capital to pro-actively innovate in areas that matter thus opening up huge and uncontested consumer markets in the electric automotive industry (US manufacturing competitiveness initiative 2012). Tesla Motors' robust technical leadership has necessitated for the production of all electric cars with superior designs leaving other players in the global automotive industry in awe. Tesla's models have proven to be of a far more superior design compared to fossil fuel based auto-motives in performance, design and range.  

Organization principles and guiding principles

        According to Schwartz and Xia, the company adheres to its positive organizational mission who states that the aim is, “To increase the number and variety of electric cars available to mainstream consumers in order to speed up humanity's move from a mine-and burn hydrocarbon economy towards a solar electric solution.” Tesla Motors' guiding principles towards this end have been and continue to be offering consumers with competitive and innovative products by making the best of the contemporary global trend towards green energy in an industry blamed for adverse climatic conditions (US manufacturing competitiveness initiative 2012). To continue expanding its market presence in the US and the world at large while at the same time consistently producing novel products which are already exhibiting high demand. Investing in an organizational management structure and personnel with successful track records and is passionate towards ensuring Tesla Motors is a respected brand in the industry. Ensuring continued profitability   and growing profit margins while ensuring phenomenal growth trends. To consistently continue to create strategic partnerships with like minded automotive industry players to strongly position Tesla Motors for future success.

Tesla Motors distinctive competencies

Tesla Motors management team has showed continued commitments towards maintaining on its entrepreneurial philosophy. By ensuring the human resource at Tesla Motors works in an environment with a highly charged atmosphere allows and continuously motivates a continuous output flow from its in-house creative talent via small focused teams (US manufacturing competitiveness initiative 2012). Such teams have proven to have the ability to work around challenges by coming up with timely and well calculated decisions. The organization's management has been proactive towards ensuring these highly skilled and talented teams by offering the competitive remuneration packages, equity and benefits.  

Its founders, Elon Musk and JB Straubel shared a common belief; the two renowned entrepreneurs understood and accepted that advances in consumer electronics could be applied in new and innovative ground based transportation developments (teslamotors.com 2014). This shared belief breathed life into Tesla Motors Inc. The two individuals exhibit very different character traits from one another with JB Straubel being described as a soft spoken engineer who prefers to shun publicity. On the other hand, Tesla Motors CEO, Elon Musk is considered as being a frenetic and voluble individual (teslamotors.com 2014). As such, one of the organizations core talents are in its executive team which boasts of these two individuals who with high degrees of professional experience have shown exemplary leadership qualities that are not only visionary but also committed to strong work ethics (files.shareholder.com 2011). As such the company has realized high levels of phenomenal success due to their ability to organize an executive team comprising of members with exceptional experience, skills and talents who have previously worked with other various leading market brand names in the automotive industry such as such as Daimler, Mazda, Ford and Toyota. The executive team also has members with a great deal of experience working with the IT industry giants such as Google and HP.

This dynamic team has allowed for the company to incorporate innovation, research and development, attract exceptional human capital with great talent, enormous potential and futuristic skills necessary to enable Tesla Motors to redefine the contemporary automotive industry (teslamotors.com 2014). The executive team is comprised of Elon Musk, the Tesla Motors CEO, co-founder and product architect. He has been in-charge of product design and development since the organization's inception in 2003 (Ohnsman, 2013). J. B. Straubel is Tesla's chief technical officer with as wealth of experience co-founding and working with Volacom an aerospace company. He is charged with evaluating novel technologies, Tesla's systems testing as well as overseeing engineering and technical designs at the organization (teslamotors.com 2014). Tesla Motors' chief financial officer is Deepak Ahuja who has previously worked with heavy weights in the automotive industry such as Ford and is well conversant with all aspects relevant to the automobiles industry, from marketing and sales to acquisition and divestitures. Franz Von Holzhausen is the chief designer at Tesla Motors and his obligations include overseeing the design direction at the organization with regard to all future design concepts as well as production  cars (teslamotors.com 2014). Prior to joining Tesla Motors, he was the Mazda's design director in the company's design center in North America. He also held a position in the same capacity at America's General Motors. Jay Vijayan is Tesla Motors' chief information officer and has been at the fore front of enabling the organization to structure, develop and ensure timely delivery of systems to enable Tesla products and production processes are the best in the industry. Other executive members include, Jerome Guilen, Gilbert Passin, Dairmuid O'Connel, Arnnon Geshuri and Peter Carlson (teslamotors.com 2014).