Tapal Tea

INTRODUCTION

DISCOVERY OF TEA

The discovery of tea can be traced back to 2727 B.C where a Chinese Emperor Shen-Nung was boiling drinking water when a few leaves of a tea tree blew into the l bowl. From this, he discovered that the leaves imparted a delightful flavor to water; and so from there the concept of tea originated.

It is said that tea was first cultivated in China, though it is possible that people in Thailand and Burma have also used it. The China tea plant was then taken to Japan. Through many researches it was then regarded as a medicine for several hundred years, until green tea was developed to become a popular beverage. Tea was introduced in England, as a gift from the British East India Company.

By the end of the 19th century, China was the biggest supplier of tea in world. In 1886 it exported 136 million kg, of which 77 million kg went to Britain; while India produced 40 million kg. But within a few years India moved ahead of China in world trade. Ceylon (Sri Lanka) emerged as a tea producer in 1867 and Java (now part of Indonesia) in 1878.

Today, traditional tea growing countries of China India, Indonesia, Sri Lanka and Japan have been joined by many others in South America (Argentina, Brazil, Peru, Ecuador) and Africa (Kenya, Uganda, Tanzania, Malawi, Rwanda, and Mozambique).

TAPAL

HISTORY OF TAPAL TEA

The journey of is a success story for its employees. Tapal's remarkable success is the combined efforts of three dynamic generations of the Tapal Family. Adam Ali Tapal was the founder of Tapal tea. It started in 1947 as a family business. .

Against tough competition soon Adam Ali's unique blend, later named Family Mixture, became a hot favorite and the largest selling brand in the unorganized tea market. This was the first step of Tapal towards the road of success; Tapal moved from success to success introducing tea brands to suit every taste and pocket, sold from its retail outlet in Jodia Bazar, Karachi. The quality of Tapal tea soon became legendary and attracted a wide range of people. People from all parts of Karachi started lining up at the outlet to purchase tea.

The second step was to increase the outlets of Tapal. Tea distribution was initiated to retail outlets around the city. After Adam Ali Tapal, the company continued to grow under the management of the founder's son, Faizullah A. Tapal.

Today Tapal Tea is managed by the founder's grandson, Aftab F. Tapal. Aftab Tapal studied abroad and then returned to Pakistan to introduce professional management and unique production ideas to the business. A well trained tea taster and tea connoisseur himself, Aftab Tapal took Tapal to the Peak of Success by applying modern management techniques and ideas. He introduced new tea concepts and developed a wide range of