T Mobile Mixmarketing

"At T-Mobile, how we get results is often more important than the results we deliver. We are not just another technology company--we are a people company in a technology business. How we take care of each other and how we take care of our customers ultimately determines how we perform as a company."

Customers want the latest technology available, with reliable service, where each customer is assisted by real people and, convenient locations. Customers want feel like there is appreciated and a quality and meaningful experience. Some of T-Mobile's key features are flexible phone service with a large range prices. A wide selection of products that are up to date. Nationwide and international services are offered. They offer low cost month to month plans that do not require a contract. Family plans that allow a person to have a various number of lines for one price. Helpful personal at their store locations are a big plus and on the phone as well. 24 hours a day service that helps use with any problems. T-Mobile has variety of ways access accounts and making payments.

Millions of people use cell phones every minute. Some use their cell phone to make calls and communicate. Others use these devices to conduct their business. Some people use them to surf the web or keep up with social media. T-Mobile is marketed as the best cell phone and wireless internet services and equipment at for the price in the market. This keeps customers upgrading and adding new services. They are for any and everyone who wants cell phone service. This is something the helps T-Mobile figure the best ways to market their brand.

The price range of the products and services have a wide range which allows T Mobile to focus on more than one particular type of person. These options allow customers to customize their plans and services. This strategy will create loyalty and attract new customers. T-Mobile's prices are some of the best in the cellular phone market for their type of service and quality. T- Mobile prices are just as good if not better than all the other cell phone companies. This price strategy is kept in place to all different types of customers satisfied

T-Mobile stores are in locations where there is heavy consumer traffic which allows T-Mobile to potential attract individuals that already have intentions to buy something. The locations also benefits the customer as well because they maybe likely to visit that area sooner or later. These locations are very accessible to the people who are the target market for T-Mobile. Although T-Mobile would want any and every one to have one of their phones the target market that purchase the most profitable amount of merchandise are those have some familiarity with current technology. This is because most of T-Mobile's top selling products are cellular phones that are hand held computers, so for most devices some computer skills would be necessary.

* Are products sold online as well? Is there transparency between online and brick and mortar outlets?

"A more flexible organization can achieve greater market penetration because it has the capacity to adjust to varying market circumstances, support alternative objectives, and concentrate at the decisive points. Organizational flexibility is further enhanced by setting up cross-functional strategy teams consisting of junior and middle managers, representing different functional areas of the organization."

"The foundation for a successful global marketing program is a sound understanding of the marketing discipline. Marketing is a process of focusing the resources and objectives of an organization on environmental opportunities and needs. The first and most fundamental fact about marketing is that it is a universal discipline. The marketing discipline is equally applicable from Australia to Zanzibar, from the United States to Japan. Marketing is a set of concepts, tools, theories, practices and procedures, and experience. Together these elements constitute a teachable and learnable body of knowledge."

T-Mobile uses all types of communication to sell their products. They rely on television ads to advertise the services, rather than the actual phone. They send out sales fliers in the mail promoting the product selection and the latest equipment. The message that T-Mobile is sending to the population is that great cellular phone should be for a select group of people.

"Meaningful customer relationships are achieved by a firm identifying creative ways to connect closely to its customers through specific marketing mix actions implemented in its marketing program". "Have complete and feasible plans. Marketing plans must incorporate all the key marketing mix factors and be supported by adequate resources." T-Mobile