Sweet Dreams Are Made of This

Sweet Dreams are Made of This

As I lay on the beaches of Santa Monica, the beautiful Oksana Baiul caresses the hard to reach spots on my back with tanning oil. Nothing could possibly ruin this joyous moment; except for the chainsaw-like sounds coming from my dad's room down the hall. Once again, my paradise from reality was cut short as I awoke to a symphony of snoring at three in the morning. Trying to fall asleep is hard enough, and staying asleep to enjoy your dreams is even harder if your bed partner snores ferociously. Asonor produced an ad for their anti-snoring nasal spray which illustrates this situation fully in lieu of getting customers to purchase their product. Firstly, the advertisement uses several different ideals to appeal to the audience's needs, which include the need for sex, the need to escape, and the physiological need for sleep. Secondly, Asonor promotes their ad to target married couples, specifically in this ad, those who awake each other with their snoring. Lastly, Asonor uses visual design and colors that sets a mood of enlightenment as a device to entice its audience.

Firstly, the advertisement uses several different ideals to appeal to the audience's needs, which include the need for sex, the need to escape, and the physiological need for sleep. The need for sex is in-play due to the sexy blonde bombshell in the ad. Standing in the doorway is a heavyset lady with rollers in her hair wearing a pink robe and slippers. She is unattractive and has a displeased expression, and is assumed to be the wife of the man in the bed. Holding in her arms is an attractive, Pamela Anderson-esque lifeguard. It is implied that because the wife used this product to reduce her snoring, her husband was able to stay asleep and enjoy his dreams of having relations with a gorgeous woman. The need to escape is evident as well. Lying up, sitting in the bed, is assumed to be the husband in the scenario. He is moderately aged with a look of desire in his face, balding with a mustache, and wearing pajamas. The husband no-doubtable enjoys his time sleeping, as his dreams are an escape from his wife. Because of her snoring he has not been able to sleep and his time of escape has been taken away from him. Thanks to this product, his wife has stopped snoring and has been able to 'give back his dreams.' Obviously, people have the physiological need to sleep and snoring is disruptive when people are trying to sleep, so Asonor makes it possible for people to sleep without the sounds of snoring from others. These appeals are meant to convince consumers that using this product will give them the same results Asonor portrays.

Secondly, Asonor targets their ad toward married couples, specifically in this ad, those who awake each other with their snoring. In this case, the wife is assumed to wake her husband up while