Strategy and Leadership

SUMMARY

The research article is about IBM's strategy to make its newer product Netvista successful was linked with branding of Think product line. After its research and feedback from the market it could conclude that their Think branding could help their products to be successful. So their Strategy to sell with their Think Brand helped them. So the strategy mainly used here is Branding.

READABILITY

The article documented shows clearly as to how IBM uses its Think strategy. It was very easy to understand as to how IBM has gone through market research and feedbacks to finally coming out with a solution. Overall it's very easy to understand from the article that the power of branding is one the main strategies that company uses to get the customers to stick to their products.

PRACTICAL APPLICATION

Every organization which is product based has to come up with efficient strategies to effectively sell its products ahead of its competitors. A complete research of the market and the current selling products of other brands has to be determined by the company to get a better idea about the current needs of the customers which would help them to design them accordingly and make strategies of making promotions in media and make the product popular among the customers. Every company has a different strategy so for having the best out of others, the organization has to have a team of effective leaders and thinkers to make the product sustainable in the market for a longer period.

TYPE OF ROBUSTNESS OF RESEARCH

The robustness of this paper can be said to be well described and well surveyed. With good research and better marketing a company can prosper this is the best strategy which can be learnt in this paper. The best strategy can be found out by a well organized team and a strong leader. The well-planned strategy is the key to the success of a product.

REFLECTIVE COMMENTS

From this article I can get an idea about how the brand affects the market and its success. Just a brand name is enough to make a product sell more than a product having more features and it can be seen that the companies try to sell their products with their previously successful brand name to be on a safer side of the market and competition from other brands. It can be even said that having a lot of brand names can also cause problems. Having a single brandname and selling under that also helps the customers to relate to the brand. I can infer that a good and effective strategy for a large organization would be to continue on a single brand than having multiple brands.