Strategy Implementation

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Last Assignment

Strategy Implementation

International Strategy

Coca-Cola utilizes both global marketing and standardization approach to position itself as an international brand. The determining factors in the industry entail competitive, market and economic factors. Since economic factors are connected to the global economic environment, they significantly impact the demand as well as consumption of soft drinks. Specifically, this results in the need of marketer to ensure that economic environment is favourable and avails favourable condition for effective operations. The main competence of Coca-Cola varies from the supply chain, product, marketing, distribution and customer loyalty. Market factor demands Coca-Cola to consider its operations at both international and local platforms. Specifically, the company needs to consider the legality of each market along with the international standards.

         The company has subsidiaries in over 300 notions around the globe including Europe, Asia, America, and Africa. In Europe, Coca-Cola has developed new bottling plants which help the firm produce products at low cost. The marketing strategies are helping Coca-Cola to attain product recognition that is demand for global growth. The company adjusts its operation to meet the local demands. Besides, the company has formed a partnership with international companies which help it to run operations. Coca-Cola depends on teamwork through stakeholder involvement.

Strategic Implementation

The company uses the functional form of the organization structure. The functional organization operates as the firm has locations across the world and encounters many challenges to consolidate under an organized as well as cohesive structure. Functionalized across departments like finance, marketing and IT, the top level management is defined, and the roles, as well as responsibility, trickled down into smaller sections. The concept and ideas designed in the boardroom are cascaded down the ranks from the higher management to middle management, through to frontline staff. Provided the logistics of coke, this approach functions to disseminate messages and concepts.

Governance and Ethics

The ethical issues linked to the company relates to its carbonated drinks. The company is not prioritizing on the health of its clients during the design process. The result of this has been the reduction of sales in the last ten years (Murphy, 2017). The rich and developed nations are avoiding the use of the beverage due to health concerns. The company currently gets most of its income from the developing countries.

Social Value

The company is founded on six pillars of job preservation, economic growth, training, environmental protection and regional development. To attain this objective, the company involves all the stakeholders such as shareholders, employees, consumers, government and non-governmental organizations. Regarding employees, the company has generated ideal working condition and sustained a non-discriminatory working environment. Through its marketing, the company considers various cultural dimension in its marketing approach. Besides, the company has followed the basic principle of corporate social responsibly by being transparent in its operation.

Innovation and Diversification

According to a report by the Design Management Institute, Coca-Cola has been performing well in the S & P (Standards and Poor) 500 over the last ten years, with a 219 %. The success is attributed to the design principles that the company applies to strategy and innovation (Naiman, 2017). Coca-Cola focuses on consistent redesigning of its brands; the move has made the company advance in efficiency and innovation and thus placing itself at the top of its competitors. The first step in design thinking is the curiosity; it encompasses understanding what could be made or should be done. The Coca-Cola Company had effectively made use of this approach when it was curious about making a robot (Staff, 2017). The company demonstrated its desire to unconventionally solve the societal problems by designing a robot that supplies beverages to customers (Staff, 2017). The Cobot 2.0 for example, is an improvement in the design of Cobot 1.0 and is able to hold more beverages compared to Cobot 1.0.