Strategic Audit of Emc Corporation

EMC Corporation Strategic Audit

Presented by

Dennis Parslow

April 24, 2011

Table of Contents

Introduction...................................................................................................4

Current Situation.............................................................................................4

Current Performance.........................................................................................4

Strategic Posture.............................................................................................5

Mission...............................................................................................5

Objectives............................................................................................6

Strategies.............................................................................................7

Policies...............................................................................................8

Corporate Governance........................................................................................8

Board of Directors...................................................................................8

Top Management..................................................................................10

External Environment: Opportunities and Threats.....................................................12

Natural Physical Environment.....................................................................12

Societal Environment...............................................................................13

Task Environment.................................................................................14

External Factor Analysis - EFAS........................................................16

Internal Environment: Strengths and Weaknesses.....................................................17

Corporate Structure................................................................................17

Corporate Culture..................................................................................17

Corporate Resources................................................................................19

Marketing..........................................................................................19

Finance..............................................................................................20

Research and Development.............................................................21

Human Resource Management.........................................................22

Internal Factor Analysis - IFAS.................................................................23

Analysis of Strategic Factors.............................................................................24

Situational Analysis...............................................................................24

Mission and Objectives...........................................................................25

Strategic Factors Analysis - SFAS..............................................................26

Strategic Alternatives and Recommended Strategy....................................................27

Strategic Alternatives.............................................................................27

TOWS Matrix.............................................................................27

Recommendation #1 - Green Solutions Provider Strategy.........................28

Recommendation #2 - Economic Solutions Provider Strategy.....................29

Recommendation #3 - Government Regulations Solutions Provider Strategy...29

Implementation.............................................................................................31

Evaluating EMC's Acquisition Strategy........................................................32

Evaluation EMC's Innovation Strategy.........................................................33

Evaluation and Control.....................................................................................34

Evaluating EMC Performance Management...................................................34

Evaluating EMC Human Resource Systems...................................................35

Evaluating the Control of Channel Partner Programs.........................................36

Evaluating Control and Tracking Strategic Initiatives by Team, Project, Customer......37

Evaluation and Control Conclusion..............................................................38

References....................................................................................................39

Introduction

EMC was started in the late 1970's and experienced tremendous growth by using an aggressive sales strategy. During the 1980's EMC experienced hardware failures and customer service issues while responding technical difficulties, and this led to significant loss of value. Through improved quality control and a consistently strong innovation team, the company regained their lead in the computer memory technology industry. Today, EMC Corporation operates