Southwest Airlines Case

1.0 Introduction

Southwest Airlines is one of the successful airline companies around the globe. The airline was conceived in 1967 by Rollin King and Herb Kelleher, and implemented its company's name in 1971. This airline company is considered as the largest United States airline in terms of passengers carried every year and second largest in scheduling domestic departures. Southwest flies to 59 airports in 58 cities in 30 states (out of 50 states); in a day they doing more than 3,400 flights.

Compare with other airline companies, Southwest Airline is deemed as a low-cost airline, which is located in Dallas, Texas. Not only that, the company is caters not only commercial services but also offers cargo transport services.

Even workers and employees find that Southwest Airlines is one of the better airlines companies, because of their friendly policies. The company has more than 46,000 employees, and in order to improve their skills the company provides trainings and seminars, because Southwest Airlines recognized that employees play a vital role in their success.

"Southwest is a company that likes to keep prices at rock bottom; believes the customer comes second; runs recruiting ads that say, "Work at a place where wearing pants is optional"; paints its $30 million assets to look like killer whales and state flags; avoids trendy management programs avoids formal, documented strategic planning; spends more time at planning parties than writing policies; and once settled a legal dispute by arm wrestling." (Freibergs, 2006).