Shipper Manufacturing Company

Are some comments that facilitate the study of similar cases. The goal is to link thecase with the limited information available, topics covered during the course and in thechapters of the text, and eventually the website material.

The relevant link must include a prioritization of issues, including:- It is important to identify the case as an operations strategy, and link the proposed WallaceAnsoff matrix and the matrix of Hayes and Wheelwright (output process).- At the other extreme, is not relevant to foresee mass production of balloons and choose a"lay-out" accordingly.Let the case:- We analyze the decision to change the strategy proposed by Wallace, general manager of APD:Understanding the environment:- APD is a division of SMC, and presumably that originated when he entered the aerospacebusiness.- Also belong to SMC Materials Division, was born can be presumed to provide materials toAPD and creating a more regular market selling the same type materials to other customers.- One can assume that APD is an important outlet for MD but surely billing minority MD.- The second division was most likely electrical products including by SMC for two reasons: tocreate an additional outlet for products and generate a diversification MD (in the sense of Ansoff) to further dilute the risks of an unstable business or be subjected to strong fluctuationsin orders and APD.- Then: APD SCM gives very profitable business and products using MD.- SMC contributes to APD, financial support to compensate for irregularities in their business.From the data we can see that APD bill an important part of the group and has an averagereturn significantly higher than the group average. Business is in a very peculiar, high-risk for human resources development and very important, and an organizational culture accordingly.The type of production is located in the upper left corner of the matrix of Hayes and Wh. Thetype of product does not foresee the need or possibility of run down in that array.Makingballoon is inserted into the market for communications industries, it is highly likely that theindustry evolves to new technologies very quickly. It should ask, in 2 or 3 years there will bedemand for this type of product that now makes 50% of APD business?It is significant that all APD, including business management depend on the Industrial ViceSCM is a market (to find out where there needs to be satisfied globally) and sales, or createcontracts, is a very special, very technical ; certainly very different from what the people whodepend on the group vice president of marketing SMC.In terms of APD is much more relevant scheme Ogawa Production Management

(see

section Materials Reading 2 in

2005),

where people in both Engineering as the marketer has to bewatching what happens