Scm Management

2. Historical Views of Management

Human Relations theory: Focuses on human relations and sees people as valuable organizational resources in their own right. People's needs are important and their efforts, motivation and performance are affected by the work they do and their relationships with their bosses, coworkers, and work groups.(Williams, 32).

The approach Yuengling could take is to allow any one of his four daughters to assume management and whoever has the greatest knowledge and most experience to lead D.G. Yuengling & Son, Inc. It relates to the human relations theory because they will managing with instead of over each other. It would be beneficial because it keeps it within the family line and allows each of the daughters to contribute.

Another approach could be to divide workers into teams based on regions in the east coast. Then give each employee a role to play in that region. Allow them to cross train and rotate employees within the teams so that the company has better human relations. It would benefit Yuengling because it would in the end lead to more productive workers and a better quality product. This relates to human relations theory because, again, it focuses on the workers and gives them importance within the organization leading to better productivity.

A third approach would be split leadership up among the different regions to different people in the family line. It is related to the human relations theory because it focusing on again creating teams which allows for more cooperation and productivity. It would benefit Yuengling and solve its problems for who will be next to manage the organzation.

4. The Four Functions of Management

Planning: An organization determining goals and a means for acheiving them (Williams, 4). Dick Yuengling believes his seven beer brands can grow within the company's current locations on the coastal states stretching from New York to Florida. His decision to halt bewery acquisitions and adding new states, after West Virginia in Spring, is so that the company may grow at a steady rate and may add upgrades to current plants. A direct quote that shows the plan for the future: "We're just trying to stay alive and pass this thing on to someone else to manage"(Luciew). The goal is to continue to meet growing demand in current markets and find a new manager who can take over management, maybe even someone in the Yuengling family. The plan is to do so by growing in existing markets then expanding afterwards.

Organizing: deciding where decisions are made in the organization, who does what jobs and tasks, and who will work for whom in the company (Williams, 5). Organizing in the company is tradilitional or bureacratic. Although they have a veteran office staff, Yuengling delegates different jobs within the organzation to different people. The two names mentioned