Scharffen Berger Chocolate Maker
Essay by Rebeccabian • January 3, 2018 • Case Study • 258 Words (2 Pages) • 1,841 Views
Page 1 of 2
Scharffen Berger Chocolate Maker
Company Overview
- Scharffen Berger was founded in 1996 by Robert Steinberg and John Scharffenberger.
- The chocolate maker in US market competing for $1.2 billion premium quality chocolate segment.
- Company had 60 employees and operated from a 27,000 sqft facility with 20,000 sqft production area, office space of 5,000 sqft and retail space of 2,000 sqft
- Facing high market demand which is outstripping production. High growth in demand is expected for its premium chocolate products and hence planning capacity expansion,
Production Process At Scharffen Berger
[pic 1]
Current Capacity and Expansion
- Monthly production capacity of 40,000 kgs
- Expansion options being considered
- Purchasing more of same machines aredy being used
- Adding a new ball mill at $ 300,000 ( assuming quality remains same). Expected time reduction to 15hr from avg.60 hrs of choncing.
- When ball mill is installed, Mixer will be next bottleneck. Additional mixer could be purchased & refurbished at $ 50,000.
- Outsourcing the tempering and molding process to co-packers and remove duplication, However, transporting liquid chocolate was risky and expensive proposition.
Conclusion
- In the current situation, conches are the clear bottleneck. The proposed ball mill will reduce the average Conche time from 60hrs to 15hrs and increase the production capacity by around 10%. I will proceed with the implementation.
- Accompanied by the increasing shifts of Temper, Cleaner and Roaster, the production capacity can further be increased up to almost 150%.
- Further capacity can only be increased by adding additional Mixer and operation at 3 shifts.
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