Scenario of Wimax in Bangladesh

Scenario of Wimax in Bangladesh

Worldwide Interoperability for Microwave Access, or WiMAX for short, is a 4th generation open standard that seeks to serve users' increasing demands for high data throughput (broadband) services such as streaming media on the internet, live video conferencing, and mobile TV on computers as well as handsets and PDAs. WiMAX has been launched into the market of Bangladesh for the fulfillment of the peoples‟ demand for high data throughput (broadband) service in a very cost effective manner in 2010.

Like all the services providers in different industries it is the core requirement of the Wimax service providers to satisfy the customers to upmost possible degree in order to make the customers satisfied. Customer satisfaction is the feeling or attitude of a customer towards a product or service after it has been used. Customer satisfaction is a major outcome of marketing activity whereby it serves as a link among the various stages of consumer buying behavior. For instance, if customers are satisfied with particular service offerings after its use, then they are most likely to be loyal to particular service provider.

Compared to most countries even in South Asia, Bangladesh had late entrance in World wide information super high way through submarine cable. Internet in Bangladesh was opened in 1996 but until 2006, the country carried out its internet activities mainly through VSAT. Still, most people in the country do not have access to high-speed internet. In 2009, there was Wimax and for the first time, Bangladeshi consumers had taste of better high-speed internet. Right now, two companies are providing Wimax facilities for consumers. They are Banglalion and Augere and the product name of Augere is Qubee.

Introduction

This report is based on research carried out using qualitative methods. The aim of the research is to determine the satisfaction level of Qubee Wimax's internet service to their customers and the current position of the company in Bangladesh. We have chosen the Qubee internet service provider because many of us do not know which internet service is better for them for their connection with the world and often get into trouble to make a decision.

In the world of dynamism and competition, companies are striving hard to find ways of profitability. Product variety is one of those tools used to attract, retain and satisfy customer. This paper tries to understand the influence of product variety on customer satisfaction. And it can be an important in generating customer satisfaction. But it does not guarantee profitability in long run in fact can worsen the competitiveness.

Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. In the world of competition where businesses compete for customers, customer satisfaction sees as key differentiator and a core company strategy.

By examining a range of recent customer opinion we have some very usable and important information about the company and the scenario to choose this internet provider to state a research report. But it will not give the absolute decision to anyone because we did not get the opportunity to go for all the detail for this research and time was also so short to make the report so divinely. Additionally, we could not find out all the information that will help us to make the report more perfect. But we can say that, it will help you to decide whether the Qubee Wimax is able to give its customers the very good service or not. In our research report we are using some additional data that will provide the current position of the company more clearly. We have also used some numerical data and some graphic presentation which will give the information of customer satisfaction that will help you to understand easily.

Wimax- The ultimate solution to low speed internet connection

During the late '90s, it was very expensive to have internet connection and there was hardly any cyber café. Things did not move that much until the end of 2001 when cyber café business became very popular in Dhaka. From 2003, people could take internet connections at home from these cyber cafes in their local areas. Big Internet Service Providers (ISP) were not interested to give connections to the ordinary people. The ISPs were and perhaps still are more concerned about the corporate or business clients.

The connections from cyber cafes were not that bad but there was one very big problem. It was not reliable. When it rained or there was an electricity problem in the cyber café, the consumers were forced to suffer. Second problem was that the cyber cafes were very small players and they could not ensure good customer service. For the ordinary users, Grameenphone made a big impact on at the end of 2006 by providing internet service through mobile phone. Later Citycell also joined the market and rapid expansion of internet happened.

Both Grameenphone and Citycell were reliable but their speed was always a bigfactor. That is why, when people got the taste of first Banglalion in 2008 and then Qubee in October 2009, dream of reliable and fast internet became reality. Because of good speed and wireless connectivity, both Qubee and Banglalion had gained popularity.

Background

Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. Qubee is the creation of a group of global telecoms professionals who saw that a new technology called WiMAX could really change the internet experience for millions of people worldwide. They believe that everyone should be able to enjoy trouble-free access to the internet and the world of opportunities that it brings.

Their aim is to make a magical internet experience available to everyone, everyday, without exception. WiMAX means that you don't need telephone lines or cable to get connected: all you need is to live close enough to a transmitter to receive the internet wirelessly. As you read, they are busy building a network of base stations to offer their brand of internet access right across Bangladesh. They are starting in Dhaka, but quickly plan to do the same in cities nationwide.

As you might imagine, building a network like this needs to be done properly. So they have gathered a highly talented team right here in Bangladesh to build a company that's determined to improve the internet experience for millions of people - not just here, but ultimately all over the world.

QUBEE deliver access that is based on three fundamental tenets

Broadband that is:

 Available: