Report on Vyp Case

Contents

1. Introduction

2. Terms of reference

3. Identification and prioritization of issues

3.1 Business model issue-Priority Number One

3.2 TV Channel choices and plans-Priority Number Two

3.3 Feasibility analysis for cash flow-Priority Number Three

3.4 Integration of human resources-Priority Number Four

3.5 Accounting System-Priority-Number Five

3.6 Other issues

4. Discussion of issues

4.1 Business model issue

4.2 TV Channel choices and plans

4.3 Feasibility analysis for cash flow

4.4 Integration of human resources

4.5 Accounting system

5. Ethical issues

5.1 Cost reduction and quality targets

5.2 Charity and community work

6. Recommendations

6.1 Business model issue

6.2 TV Channel choices and plans

6.3 Feasibility analysis for cash flow

6.4 Integration of human resources

6.5 Accounting System

7. Conclusions

Appendix

1. PEST

2. SWOT analysis

3. Michael Porter's Five Forces Model 3

4. Scenario analysis

5. Feasibility analysis of cash flow

6. Reorganization of structure

4

1. Introduction

VYP is an independent TV production company that makes TV programmes

commissioned to major British broadcast companies. Though it succeeds in making

certain programmes, VYP is perplexed by a decreasing profit margin in the last

several years. To realize its long- term goals and secure a better position in the

market, VYP is considering whether to apply for a TV license and what channel

choices