Radio Broadcasting Media

Nassau Broadcasting

Background:

Nassau broadcasting is Radio Company based out of Princeton, New Jersey. They have a total of 26 stations just one AM channel WBYN Light 1160 AM the rest are FM stations ranging from 93.5 to 107.5. Nassau Broadcasting is a privately held, high growth company with a portfolio of fifty radio stations located throughout the Northeastern United states. The company operates fourteen stations in the Mid-Atlantic States and thirty-one stations in the New England states.

Profile:

Nassau is a very strong and big player in the broadcasting market industry. They have a very smart design strategy and creative web design. They have studio performances from very popular and big name celebrities that will get the viewer's attention. Also there is a live audio link so you can listen to the radio station over the internet. Their technique of business is very particular by having news of a current event tab that keep you in the loop of the audio and radio world.

Business Strategy:

Nassau broadcasting's business strategy is that of top level and excellent quality by having so many radio stations under their name. Since they are privately owned it shows all the hard work there management has put into their company for success. They use a side to side scroll bar identical to that of iTunes so a new viewer can adapt to looking up files quickly and not waste time. This company has very good sponsorship and contacts for communication purposes so all questions and orders can be answered and completed. You can even advertise your own company on a page by displaying a banner, sign or picture for publicity and get the awareness of your company. Since the computer generations is so popular everyone is always on a computer so the more people logged on to computers gives you a better chance of your name being seen.

Strengths:

This company has a very good overall presence on the web from their reputation by having radio stations broadcasted in seven states and having four different channels on 1 network. They have very detailed art on every page that really gets the reader's attention and shows they took time in designing their website. In order to be the number one company you have to have all the number one characteristics and qualities. Nassau Broadcasting does contain these necessities. Nassau has very strong community efforts and volunteer work for charity events at nursing and retirement homes. They also do a good job in advertising by going to food drives and concert getting their name out to the public.

Weaknesses:

The weaknesses are poor contact information. If you click on the contact us tab the first time the page come up as a simply text box with a very complex and hard