Publix Annual Report: Fiscal Year 2011

Publix Annual Report: Fiscal Year 2011

Cedric Rhynes

Professor Barbara Ferguson

ACC 100

12/01/2012

The company whose annual reports were being chosen to analyze was Publix Supermarket with corporate headquarters being located in Lakeland, Florida. After reviewing this company's annual report, it was determined that Publix Supermarket's annual report was broken down into four main sections. The first section is highlighted by a brief company breakdown of assets, risk factors that could impact the company both positively and negatively going into the future, and a company identification of the executive officers of the company with their title and tenure associated with the company. The second part of the annual report consists of information that makes up the company's equity, a brief breakdown of some important financial data a report on internal controls with assurances from a accredited, private accounting firm, and the section is concluded with an extensive detailed report of the company's financial statement with a separate explanation of each section of the financial statement. The third and fourth section is basically irrelevant information only pertaining to stockholders and the board of directors.

There were several factors that influenced Publix Supermarkets' performance during the year. There are a number of outside factors that affected the company's financial performance throughout the year. Some of them include rising health care costs, maintaining quality customer service in order to sustain customers from switching to outside competitors, and high unemployment rates and the fluctuation of the credit market which ultimately affect consumer spending. Some other factors include power outages, product recalls, and liability claims against the company that leads to negative publicity and may give the company a negative perception. Some intercompany factors include competitive pricing, finding convenient and suitable locations for new stores, and information technology factors such as power outages that result in computer failures and security breaches which lead to compromises in customer's information such as credit and debit purchases.

The main assets that are held by Publix Supermarket are broken down as follows. The company's corporate office is located in Lakeland, Florida. The company owns 1046 total supermarkets that are located throughout the Southeast area of the United States. These supermarkets are located only in the states of Florida, Alabama, Georgia, Tennessee,