Nexus Cardiac Products Ltd

1. EXECUTIVE SUMMARY

A small Canadian company named Nexus Cardiac Products Ltd. focus recently on its first product, a pacemaker. They also patented two cardiac rhythm that were closely related to the pacemaker, an internal defibrillator and a subcutaneous heart monitoring unit. Become highly respected company with an innovative product that was starting to prove itself and won several research and development award used an edge to its competitors.

Often technology companies similar of Nexus taken one of two approaches: Selling out to a large competitor or Remain a small technology development firm, licensing patented technology to others and leaving it to them to them to manufacture and distribute the product.

With the analysis presented, it is highly recommended not to sell out the company and focus on company growth by developing it manufacturing skill further and its own marketing and sales expertise. Outsource list of suppliers and distributors to get the best price can offer, meet the quality Nexus need and have the delivery on time. In able to meet the requirements and needs for expansion on market such as United States.

2. ISSUES IDENTIFICATION

SHORT TERM ISSUES:

 Patent issue with German global health manufacturer

Used financial and time resources of Nexus.

 Required sales representative have technical and medical expertise

They need to engage in biomedical professors and senior research staff, completing competitive bidding and other documents.

LONG TERM ISSUES:

 Government health funding

Depend the use of the device

 Capital costs associated

For growth and development of the company need more funds and capital to accommodate the need of the company

3. OPERATING ENVIRONMENT’

SWOT ANALYSIS

Strength:

 Worldwide market for all cardiovascular surgical devices, including cardiac rhythm management devices.

 legible government grants, funding and incentives

 Dedicated scientists and engineers

 Won several research and development award

Weaknesses:

 No supplier evaluation on delivery

 Limited experience sales team

 Understaff

Opportunities:

 Research grants and research tax credit

 Several economic development loans and grants

 Market expansion

 Canada Health Act

Threats:

 Government health funding and regulations

 Availability of doctors with the skills to implant and use the devices

 Rapid technological advancement

 Large competitors

4. ROOT CAUSE ANALYSIS

5. ALTERNATIVES AND OPTION

Option 1: Outsourcing

Pros: