Natural Batik Village

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Norfarahim binti Ibrahim 1121164 farahimibrahim@gmail.com

Nur Atiqah binti Mohd Ariffin 1129464 atiqahariffin1@gmail.com

Noor Syahirah binti Marjamal 1124202 syahirah1212@yahoo.com 

Semester 2 2014-2015

Destination email for MGT4320K-1 or 2: yusof.education@gmail.com

Due date: 10th May 2015

Dates of submission: 10th May 2015

Abstract (Summary)

This report was written on the issues and problems faced by Natural Batik Village in preserving the heritage and arts in batik making through their human resources. Natural Batik Village professionalized in arts that involve the batik. Their products include a variety from clothing to accessories. As a production business, requiring skillful workers that are willing to work in the environment can be very challenging. Thus, the company has to broaden their search and focus more on keeping the skillful workers to work for a longer period with them. Extra allowances and company events can be good motivations for the workers to stay with the company in the future.  It can be concluded that, in order to maintain their reputation as the leading batik company in Pahang, Natural Batik Village needs to solve their issues and problems especially for those that involves the human resources.

Introduction

        Natural Batik Village has been well-known among the people in the East Cost of Malaysia. Being situated close to the beach and resorts, it also has been a favorite tourist place to shop and visit. It produces a lot of products that are made from batik. This requires skills and knowledge in producing them. Thus, this company depends a lot on its skillful workers.

        However, in this era of modernization, young generations especially are not entirely interested in arts particularly the one that is old and very complicated. This brought problems and issues to the company’s human resources as they have trouble finding qualified workers who are willing to work in the company. With Malaysia’s economic downturn, young generations are looking for jobs that pay better.

Background of the entrepreneur

        Mr. Ghazali bin Che Omar comes from Kampung Losong, Kuala Terengganu and had been living in Pahang since 1978. He has been introduced to batik since childhood. According to Mr. Ghazali, batik was not foreign to him. During his childhood, he often visited and viewed batik activities carried out close to his home. From this, emerged his interest and desire to learn the processes of producing batik. Although he did not have any tertiary education, arts and culture have always been his passion. Once he completed his Sijil Pelajaran Malaysia (SPM), he began his batik art activities by drawing batik on the sidewalks around the city and on the beach of Kuantan, Teluk Cempedak.

        With great determination and courage, he opened his own batik factory in Semambu in the late 80’s and by 2004, his batik factory was relocated to Balok. Balok is a more promising location as it is situated along the beaches and is a popular tourist attraction. Since then, he began the famous batik products and secured a place in the local market.

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Figure 1: Mr Ghazali(black) with visitors from Indonesia

Background of the company/business

2.1) OBJECTIVES

The marketing objective of Natural Batik Village is to increase the total sales of product based on batik and increase the awareness of products brand to the local and international society with the increase of sales promotion through the times.

2.2) VISION

To creatively seek and to consistently design and produce batik and printed textile fabrics that delivers quality and choice desires and meet the expectations of our customers.

2.3) MISSION

We persistently and consistently seek to be guided in our business by the following principles:

• To proactively innovate in promotion of authentic cultural designs.
• To produce and sell fashionable cloth-making printed textile and batik fabrics.
• To be aware of the up-to-dates in fashion and the expectations in textile design at different point of time.
• To satisfy the sense of attractiveness, quality and service demanded by our patron.
• To continuously invest in development of the creativity of our employees.
• To search for new talents and encourage them to be involved in the batik’s industry.
• To provide the real experience of batik-making processes.

        The Natural Batik Village mixes the innovation and tradition to create Malaysian Batik products from natural fabrics and natural colorings. The company strives to preserve their traditional Malaysian Batik culture in today’s modern fashion. The village is the largest batik showroom in the East Coast of Malaysia. The place is unique in that it is not only sells a kind of batik apparels, it also creates a work of the back of the premises.  

        Originally, Natural Batik Village is known as Ghazali Batik. It was founded by Haji Ghazali bin Che Omar almost 20 years ago. What started out as a hobby become into a small scale industry. Ghazali started his own batik brand in Pahang. The company’s products include beach wear, painting, accessories, clothing and also souvenirs.

        Tourist and visitors are mainly attracted to their batik coloring lessons, batik tie die workshop. The company provides their service at a reasonable price along with good services. Another attraction would be a tour and including the process of batik manufacturing. Besides, they also provide tailor services.