Moving into International Business

3.1 Moving to international business

               When moving to international business, basically there are two main international market selection processes which are small and medium-sized enterprises and large-scale enterprises. So from these our company is in the small and medium-sized enterprise process. As a small and medium-sized enterprise we have to base on low psychic distance, low cultural distance and low geographic distance. In low psychic distance, it is defined as differences in culture, political system, language, level of education or level of industrial development. So using these criteria we are trying to enter our products to international market.

                And also moving in to international business we have to concern about the geographic

 arrangement, language, political factors, demography, technology, industrial structure, social

 organization, religion, education, cultural characteristics, lifestyle, personality, attitudes and

 tastes of the people and the country which we are targeting to send our products. When moving

 to the screening process of  markets/countries it is  important to assess the political risk of

 entering a country and it  can be divided in to two processes which are preliminary screening

 and fine-grained screening.  Preliminary screening is the state of the market. From this there can

 screening  the restrictions in the export of goods from one country to another, gross national

 product per capita,government spending as a percentage of GNP.In fine-grained screening it

 screens the firm’s competitive power in the different markets.

                 Through our company we expect to produce and export herbal products and spa

  products to the international market, so we mainly target Germany for export our products. As

  a primary step we plan to send our products to our distributors in the country. Gradually market

  shares for natural based products has been increasing in the  international market and the cause

  of going green of the consumers they are mainly concern about using of the herbal products.