Molson Coors

Introduction

Molson Coors is North America’s oldest brewer. The company was founded in 1786 by John Molson in Montreal, Canada. Molson company is one of the world's largest brewers and have a diverse portfolio of owned and partner brands, including core brands Carling, Coors Light, Molson Canadian and Staropramen, as well as craft and specialty beers such as Blue Moon, Cobra, Creemore Springs and Doom Bar(“Molson Coors Brewing Company: EBSCOhost,” 2015). In 2012, Molson Coors was named sector leader and listed on the Dow Jones Sustainability World Index and Dow Jones Sustainability North American Index(“Company News | Beer Industry | Molson Coors,” n.d.). The company operates through the following subsidiaries: Molson Coors Canada (MCC) in Canada; Miller Coors LLC (Miller Coors) in the US; Molson Coors Europe in Central Europe (such as Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Hungary, Montenegro, Romania, Serbia and Slovakia) and the UK and Ireland; and Molson Coors International (MCI) in various other countries.(“Molson Coors Brewing Company.: EBSCOhost,” 2015). Despite of the worldwide distribution channels, Molson Beer products are mainly sold in Canada with exception of sales that come from exported Beer products. Therefore, in this project we are going to open a new market by taken Molson Canadian cider to the South Africa with slogan “our quality is in every single product that we produce. We offer really good value for money. We are not expensive when it comes to our Craft beer quality”.

Research Methodology

Data was collected from secondary online sources of information by using Vancouver Island University data-base, googol scholar as well as other reliable websites.  Furthermore, specific information about trend consumption, social culture was gathered from people who vesting South Africa and observed some bars, clubs and restaurant. Sharing some information from neighbour countries that have similar trend and applied on our target country.

References

Company News | Beer Industry | Molson Coors. (n.d.). Retrieved April 7, 2016, from http://www.molsoncoors.com/en/media/newsroom/awards-and-recognition

Molson Coors Brewing Company.: EBSCOhost. (2015). Retrieved April 7, 2016, from http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=20b942c5-7735-4366-a95a-80c338603ead%40sessionmgr102&vid=0&hid=110