Mobile Marketing Service
Essay by Lobna • October 30, 2012 • Essay • 554 Words (3 Pages) • 1,331 Views
Mobile Marketing Service
Everyday technology is developing and creating things we never thought of. One thing which technology developed is making a Marketing Campaign -of a company or product ...- through mobile messages.
SMS Text messaging is the most popular and effective form of mobile marketing because it does exactly what it is supposed to do. You can achieve great ROI [Return on Investment] doing nothing more than occasionally texting your customers with notices, reminders and offers. But, as you will see, there is so much more that you can do. Importantly, for you and for your customers, all of these compelling methods keep things simple.
Text Messaging, like Twitter, and Instant Messaging, is blazingly fast. With text messaging you can communicate with your customers as speedily as they are now accustomed to living.
Bulk messaging is a method by which special technology is used to send SMS or voice to text messages to huge number of people simultaneously. It instantly reaches out to thousands of people. It is low cost and can be used for various purposes.
Sending SMSs are a cost effective and instantaneous way of internal and external business communication. This is because majority of people have mobile phones and they can receive messages even when they are away from the office.
Advertising of any event, product launch can benefit through SMS messages to attract a large number of people anywhere. This can prove to be cost effective for the marketing campaign. Campaigning about products becomes easier and quicker. Thruogh it you can move quickly, say you are a winter wear shop and you see that today a snowstorm is on its way. In less than five minutes you can send a text message to your customers containing a special offer on hats and gloves. We have here in Egypt stores doing this like (ALDO, Shoeroom, ZARA, Mango, Converse and much more).
The media, entertainment, food, retail outlets and real estate business among others can use this medium for their benefit as a marketing tool for products. Sports, leisure, travel, technology and transportation services can reach customers through bulk messaging.
Emergency texting can be very useful to alert for notifications of weather related cancellations, security alerts. Also awareness campaigns can be launched and information can be sent easily to a large number of people. [ and as we are talking about this, lately here in Egypt there has been a problem about this services, so government stopped it especially from Newspapers institutions].
...
...