Mktg 610 - First in Show Pet Foods, Inc.

SWOT Analysis

Akua Porter

Davenport University

MKTG 610 Online

Instructor: JoDee Phillips

January 24, 2012

First In Show Pet Food, Inc

SWOT Analysis

SWOT

Sales Force

Marketing

Mix Advertising R/D Segmentation Offerings

Internal Strengths

Plan could be effective in promoting and executing sales.

There is a market for product

Strong market base in Boston.

Plans to target individuals in particular demographic group

Opportunity to launch new product.

Opportunity to expand nationally Advertise in all media areas. Newspaper Ads,

Television,

Collateral Advertising Product is high in quality

Continual satisfaction with current users

Appeals to an existing group of pet owners

Specialty in high quality dog food

Premium taste in product high in quality with proven results

Product is unique

Organic product

Internal Weakness

Only targeted one market to distribute products Available in small market segment.

Challenge to have the distribution in supermarkets freezer area.

Costly to have a presence on the shelf. Chance of brand loyalty

Product is new to the market

Costly to advertise during prime tv in the beginning

Advertising is expensive overall

People are often sold when there is direct contact with new products

Considering only one type of dog food

Product may be pricy for some Challenge to compete with existing dog food chains Lots of

competition by other brands other have various proven products

Limited in product that is offered

External Opportunities and Threats

SWOT

Economic Competition Consumer