Midterm Case

1. Question : (TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

Student Answer: ecology

social structure

ideology

socio-psychology

Instructor Explanation: Pages 543-544

Points Received: 5 of 5

Comments:

2. Question : (TCO ) In a ________ culture, members of the culture tend to be loosely knit and words carry most of the weight in messages.

Student Answer: southern-context

high-context

northern-context

low-context

Instructor Explanation: Page 492

Points Received: 5 of 5

Comments:

3. Question : (TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

Student Answer: the TVees

the tuned-in generation

the uninvolved generation

digital natives

Instructor Explanation: Page 519

Points Received: 5 of 5

Comments:

4. Question : (TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

Student Answer: blue

red

yellow

black

Instructor Explanation: Page 59

Points Received: 5 of 5

Comments:

5. Question : (TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

Student Answer: When we look to advertising, the emotional appeals of sex, humor and fear plays an important role in it. For example, if we should advertise a computer, we need to pay attention to the market we intend to target. If it is a gaming computer, then we would run an ad showing the computer has the ability to be powerful and beneficial to gammers. The fear would come along if that computer portray too much of a male purpose computer and if that is the case we would make sure the ad brings a universal attraction. Even after all of that we would still need to pay close attention to the humor part of tha ad. This is the part in which we