Mgt499 Module 3 Slp

It is important to conduct an internal analysis to find the strengths and weaknesses of the company. Therefore, for the part 3 of the SLP project, we will look inside the company.

Please read the information in the background material, look for more information, and then write a 2 to 3 pages report for your professor by answering the following questions:

i) What are the two or three biggest strengths the company has that allows it to make the company's vision come to fruition?

ii) What are its main competitive advantages?

iii) What internal weaknesses can you find?

iv) What do you perceive you have learnt in Module 3 SLP? Please provide your evaluation of the Module 3 SLP in brief.

The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths refer to core competencies that give the firm an advantage in meeting the needs of its target markets. Any analysis of company strengths should be market oriented/customer focused because strengths are only meaningful when they assist the firm in meeting customer needs. Weaknesses refer to any limitations a company faces in developing or implementing a strategy. Weaknesses should also be examined from a customer perspective because customers often perceive weaknesses that a company cannot see. Being market focused when analyzing strengths and weaknesses does not mean that non-market oriented strengths and weaknesses should be overlooked. Although, it suggests that all firms should tie their strengths and weaknesses to customer requirements. Only those strengths that relate to satisfying a customer needs should be considered true core competencies.

SWOT is used to describe the particular Strengths, Weaknesses, Opportunities and Threats that are strategic factors for an organization. Many organizations use different ways of strategic planning to make changes within the company and how they respond to internal and external customers. It is a subjective assessment of data which is organized by the SWOT format into a logical order that helps understanding, presentation, discussion and decision-making. A SWOT analysis should not only result in the identification of a corporation's core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. When used it is a powerful tool for many different situations. The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired goal has been defined.

The two biggest strengths General Leonard Wood Army Community Hospital (GLWACH)