Mexican Economy

Mexico is considered one of the countries which have more treaties around the world. "Mexico has a total of 12 free trade agreements involving 44 countries" ( Villareal, 2012, p. 2). The most significant treaty that Mexico has is the North American Free Trade Agreement (NAFTA). This agreement is between United States, Canada, and Mexico. The purpose of this trade is to eliminate tariffs and other barriers, and for consequently increasing the commercial activity between these three countries. This treaty significantly helps Mexico to develop investment, technology, exports, and other economic activities. However, the three countries need one another to compete more effectively in world markets (Cateora, 2009, p. 263-264).

After NAFTA in 1994, companies in Mexico started to pay attention to the marketing that they used, because every day the consumers became more demanding. This demand was produced by NAFTA in order to give clients better possibility, better price, better services, and, also, better quality. For that reason, every company who wants to sell in Mexico not only needs to satisfice the necessities of the customer, but also these companies need to apply the four strategies that marketing has: Price, promotion, place, and product. According to Villarreal (2012) "Almost 80%of Mexico's exports go to the United States and about 50% of Mexico's imports are supplied by the United States" (p. 2). For this reason NAFTA represent a lot of important to the Mexican market.

The price does not need to be cheap or expensive. The prices need to be the right level for that product. Otherwise, the customer will buy the product of the competition. Furthermore, it is important that the company's marketing shows the values, and, therefore, the customer feels identified with the brand. "getting the price right involves examining customer perceptions and rival products as well as costs of manufacture, promotion involves engaging in a range of promotional activities e.g. competitions, product tasting etc," ( The Times 100, 2012. para. 3).

Promotion helps companies to show their products or services. This promotion needs to be clear for the clients and customers. Promotion is the way to communicate with customers' because it is one way to inform your client to purchase your product or service (The Times 100, 2012. para. 7). Otherwise; the company will lose market participation, and also credibility. Consequently, in the long term the company could need to leave the market if they are unable to succeed.

Place is very important. After the NAFTA Mexican companies are looking to find strategies places for selling, transporting, storing goods. Also, have a good place get the clients to choice the right product at the right time. "Mexico is also the second largest destination for U.S. exports and the third largest source of imports; 6 million American jobs depend on trade