Mercedes Benz Information Systems

TABLE OF CONTENT

Page

1 Overview of Organization............................................................................... 2

1.1 Type of business organization..................................................................... 2

1.2 Product/service, market, customers............................................................... 2

1.3 Mission, culture, philosophy, values.............................................................. 3

1.4 Outline of organization structure..................................................................

4

2 Analysis of Current Business Environment............................................................ 5

2.1 Analyse current business environment............................................................ 5

2.2 Analyse the business strategies adopted by the organization.................................. 6

2.3 Analyse the organization's competitive environment...........................................

6

3 Analysis of the current use IS solutions................................................................ 8

3.1 Analyse the current IS implementations in the organization.................................... 8

3.2 Identify the existing business information systems being deployed in the organization...

3.2.1 Management Information System ...........................................................

3.2.2 Customer Relationship Management Systems............................................. 8

8

10

3.3 Evaluate the impact of these IS implementations and systems on the organization's ......

productivity, business performance, revenue growth

11

4 Conclusion 12

5 References 13

1 OVERVIEW OF ORGANIZATION

Paul Daimler was provided the patent in Germany on the three-wheeled car which was constructed in 1844. Further, in 1886 the four-wheel car was constructed. So, later in 1890 Daimler Motor Company was created. The Parisian magazine Petit-Journal was organized car race in 1894. The race was attended by 46 cars. Thus, the first three cars that won the race were equipped with built engines for Daimler. Since that time the company was called Daimler Mercedes, later in 1926, the company became known as Mercedes-Benz. In the late 19th century, acquired a controlling stake in the banker and sportsman Emil Jellinek Vienna, which has played a successful role in the company's history. So, Jellinek was towards the realization of his dreams of the most powerful vehicle for that period of time. During following century Mercedes-Benz gained a strong reputation as a quality and expensive car.

1.1 Type of business organization

Mercedes-Benz - German auto concern is specializing in the manufacture of passenger automobiles with premium cars, trucks, buses and other vehicles. At present Mercedes-Benz Company is Daughter Company of the concern "Daimler AG". Home Office (Head Office) located in Stuttgart.

In 2010, the brand was valued at 25.2 billion dollars, while keeps the second place highest price of car manufacturing companies. Currently, Mercedes-Benz has 17 manufacturing plants around the world. In 2012, to expand the line of the compact car segment, was completed and put into operation a plant in Hungary.

1.2 Product/service, market, customers

The company Daimler AG apart from passenger cars is producing busses, vans, trucks. Automobiles are manufactured in several countries across the world such as Germany, China, India, Mexico, Malaysia, Vietnam and South Africa. (CarsDirect, 2009)

The company is operating on luxury car markets. Hence, there is a wide range of prices relatively niche luxury, where the minimum price for the model in the range of $ 30,000 and up to up to $ 100,000 and up.

Mercedes-Benz as brand name creates a picture of luxury in consumers mind. According to this, the brand is considered as luxury brand car which belongs for rich and famous. Such relation creates a niche for a brand and attracts a wealthy class of people. Hence, a target audience is successful people. Despite of this Mercedes Benz has extended the product line for low income consumers. But its approach is neat. Explaining why, it can be seen clearly that the name itself makes a picture of luxury in consumers mind. Apart from USA and other the First World countries, Mercedes Benz has expanded its client base by offering relatively affordable cheap cars in this brand frame.

Thus, the official website you can watch a wide range of cars for different categories of people. Such as, for example, the classic choice for both businessmen and businesswoman, sporty version of the car for the younger generation, and there are SUVs, Mercedes-Benz, and for fans of extreme sports. In addition to passenger cars, Mercedes-Benz also has a wide variation of vehicles for the automotive industry in general, and in particular for the production - trucks, buses, vans, trailers, and even helicopters. (Finance Maps of World, 2012)

1.3 Mission, culture, philosophy, values

Mission: "ACCIDENT-FREE DRIVING."

Currently, the main mission of the Mercedes-Benz is continuing improvement strategies and new approaches to a higher level of road safety. (Mercedes-Benz site, 2013)

According to the question on official site about corporate culture, there is given an answer. Mercedes Benz has a professional team which oriented well, customer-first philosophy is a core across company's activity. The open friendly environment provides a good communication and experiences between departments. The company believes