Mazda Summary

Conclusion

Mazda, as the name derives from Ahura Mazda, a God of earliest civilization in western Asia interpreted as the god of wisdom, intelligence and harmony as the symbol of both eastern and western civilization, and a symbol of automotive culture.

Above being the definition of our lineage, we being deeply connected to our roots are very excited to enter the Indian market and create a cult with an endeavor to deliver highest quality and technology to our customers. Keeping Mazda global vision sustainable zoom-zoom in mind we will ensure to provide all customers who purchase Mazda vehicles with driving pleasure as well as outstanding environmental and safety performance. The Indian auto industry contributing 7.1% of the country’s GDP is a huge opportunity in terms of an unexplored market for Mazda. India with a huge population of 1.2 billion people (Census 2013) where the automobile ownership is still 18 car owners per 1000 inhabitants, provides a huge potential for strategic expansion in India being a developing economy an also being centrally located in the global map. The geographic opportunity that India provides makes it a strategic location for making it an export hub.

The Indian automotive industry averages approx. 3 million units annually and a year on year growth of 4%. The industry looks stable even in today’s flat global economy with western market still trying to overcome 2008 recession. Our entry in India is a three-step plan which will be executed over a period of 5 years, at the end of 5 years we look at having a network of 200 sales and service points across India with the 5% market share in the domestic market and look at our export operations being able to support the global Mazda requirements with the plant capacity of 400,000 units annually. Mazda India will strongly contribute to Mazda global operations and look at 7% contribution from the Indian strategic business unit.