Mary’s Anti-Theft Handbags

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Table of Contents

Executive Summary……………………………………................……………………………3

Company Overview……………………………………………...............….…………………3

Mission…...............................................................................................................3

History…................................................................................................................4

Value Proposition…...............................................................................................4

Objectives and Goals….........................................................................................4

Location….........................................................................................................................5

Product Description….......................................................................................................5

Description of Product............................................................................…............5

Features and Benefits…........................................................................................5

Competitive Advantage.............................................................................….........6

Entry Barrier….......................................................................................................6

Market and Competitive Analysis…..................................................................................6

Target Market….....................................................................................................6

Characteristics of Target Market…………………………………………...........……6

Competitors………………………………………………..........………………………7

Management Team……………………………………………………….................…………7

Backgrounds and Roles of Management…...........................................................7

Organisational Structures…...................................................................................8

Marketing Strategies….....................................................................................................8

Product…...............................................................................................................8

Communication Strategy…....................................................................................8

Pricing Strategy…………………………………………………………...................…9

Place......................................................................................................................9

Critical Risks….................................................................................................................9

SWOT Analysis.....................................................................................….............9

Financial Analysis...........................................................................................................10

References.....................................................................................................................12

Executive Summary

There are about 800,000 women in New Zealand ages 20-45. Kiwis are do not really dwell into fashion, so why not give them the opportunity to appreciate the world of fashion as well as the security of handling their valuable things? This is not only focuses to Kiwis since New Zealand is a multicultural country; we also include in our target Asian people who live here in New Zealand like Chinese women.

Our company tend to propose to give these women a fashionable lifestyle with confidence. Mary’s anti-theft handbags are classy and elegant that looks closely as a luxurious one but is affordable. The twist of our product is that, it has a detector or alarm that detects if your handbags were stolen. As we all know that New Zealand is not a zero crime country because there are still areas where crimes do exist. Our company’s aim is to put Kiwis into fashion, satisfy Asian women with a good quality oh handbags and lessen the crime of stealing around New Zealand.

Mary’s anti-theft handbags are dual purpose. First, this allows fashion-conscious women to affordably achieve the image she desires, may it be a special or just an ordinary day. Second is to give every women the confidence or the relax feeling to show off their handbags into public areas.

We are very positive that Mary’s anti-theft handbags will be great success all over New Zealand, the fact that there are also many luxury handbags outlets down the city of Auckland, our company’s advantage is we come up to produce a special edition of our handbags so we can also compete with them. Though we may be new to the business, our company can level up to other existing companies through hardworking and good teamwork. In addition, we will also be applying and improving a business model that has proven extremely successful in other markets.

An unprofitable market opportunity coupled with strategic business plan and a passionate and capable management team, well-positions Mary’s anti-theft handbags to become an entrenched New Zealand brand.

Company Overview

Mission Statement

To supply each of our different customers, Kiwis and Asian, with the finely detailed Anti-Theft handbag of their choice that creates an exceptional outstanding look and enhances their appearance. With this, giving fashionable women with a quality product that offers an assortment of handbags that will present every woman with self-confidence and certainty in an appealing and elegant way, but is affordable, to show off in the public areas that lessen the chance of their handbags to be stolen.

History

New Zealand is not necessarily a zero crime rate country because there are still areas that crimes do exist. Moreover, Kiwis are don’t really dwell into fashion, so we come up with the idea of creating a product that Kiwis will benefit from, recognize and will love fashion. Mary’s Anti-Theft Handbag will be operating to build a strong brands, affordable product that will meet the demands of the customer and will increase the revenue growth and profit.

Mary’s anti-theft handbag just begins to produce samples of our product. Looking at the cost of materials as we have the method to produce the handbags, we decided to pitch in an amount of money to continue supply the materials needed for the handbags. The money will cover our first costs for materials and other needs to fully produce our products out in the market.