Maruti Suzuki Case

Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry.

Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the far-sighted vision of our management.

The Company Mission:

To provide a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets.

The Company Vision:

Maruti must be an internationally competitive company in terms of our products and services. It must retain our leadership in India and should also aspire to be among the global players.

Their focus is on:

* Building a continuously improving organization adaptable to quick changes

* Providing value and satisfaction to the customer

* Aligning and fully involving all our employees, suppliers and dealers to face competition

* Maximizing Shareholder's value

* Being a responsible corporate citizen

Maruti have a clear perspective on manpower. They see it as a unique resource, in the sense that optimal productivity of other resources depends largely on the way human resources are utilized. The basic philosophy of management that underlies the Maruti culture is that all employees of the company should be molded into a team which then strives as one, to achieve commonly shared company goals and objectives. To make this philosophy tenable, the Company takes several initiatives. Inputs are sought from employees at all levels. They believe that everyone should contribute to the formulation of company policies, goals and objectives. Secondly, at Maruti, they encourage leadership in the best sense of the word. According to us, a leader is one who must be impartial, must have the ability to rise above his own subjectivity, and, most importantly, must practice what he preaches.

Maruti do not believe in the notion of organizational hierarchies. As a matter of fact, the management structure and systems in Maruti have been designed to promote decentralization of authority. Maruti has a horizontal management structure with only four functional levels of responsibility to facilitate quicker decision making.

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.

Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars