Marketing
Essay by nikky • April 19, 2012 • Essay • 429 Words (2 Pages) • 1,500 Views
Environmental Factors What environmental changes are impacting on the industry?
*What are the current environmental trends that are changing buyer behaviour? e.g organic, fair-trade, global warming, recycling
*Which environmental factors are / could effect the business?
What are the implications of increasing environmental protection on the industry?
*What effects has the growing desire to protect the environment?
*What does the move towards more environmentally friendly products and processes affect the demand patterns of the industry?
*What new business opportunities can been identified?
Legal Factors What legal factors influence business operations?
*Which legal changes can affect the firm's costs?
*What if new systems and procedures have to be developed? Which legal changes can affect demand and supply?
*What if the law affects the likelihood of customers buying the good or using the service?
Technological Factors How are new technologies contributing to new products and processes?
*What technological advances are helping to reduce costs?
*Which technology is helping to improve quality? What technology is leading to innovation?
*Which developments can benefit consumers?
*Which developments can benefit the organizations providing products and services?
Social Factors
What changes are happening in social trends?
*What are the cultural aspects affecting the business? E.g health awareness
*What are the current attitudes towards work , pleasure and emphasis on safety? What are the current demographic changes?
*How is the population growth rate changing?
*What is the age distribution of your products and services?
Environmental Factors What environmental changes are impacting on the industry?
*What are the current environmental trends that are changing buyer behaviour? e.g organic, fair-trade, global warming, recycling
*Which environmental factors are / could effect the business?
What are the implications of increasing environmental protection on the industry?
*What
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