Marketing Research Case

Marketing is vital for any organization. Without it, an organization would not be able to show what their products are about nor be able to sell much. In order for an organization to sell as much as they anticipated, they need to perform marketing research and analysis as well as have a successful marketing strategy. To have a successful marketing strategy means to have a successful company for many years to come. Therefore, marketing research takes time and effort to perform but if it is done properly, the organization will not regret the outcome.

Kudler Fine Foods is a specialty store that sells varieties of dairy, produce, meat, and pastries. They are located in California at three different locations. Kudler's marketing strategy first goes out to elaborate how wide open their locations are to provide the consumer with comfortable shopping experiences. They also give in detail the products they carry as well as the option to special order any products that might not be in stock. This option is great for consumers because the last thing a consumer wants to do is go to a store looking for something specific that they don't have in stock. Not only does Kudler describe where their locations are as well as their products, they also include how the company was founded and what their mission is. This shows consumers that they are a well open minded organization that is willing to help consumers find what they are looking for as well as maintain their satisfaction. Even though the website does not offer prices on the products Kudler sells, it continuously states how their goal is to offer a shopping experience that not only satisfies the consumer but also satisfies the consumer's budget.

Kudler Fine Food's website was put together nicely. However, it did not catch my attention like I anticipated it would. If it did not catch my attention, then what goes to say it will catch a consumer's attention that is looking for a specialty foods store? Kudler's marketing research could use some work. It did a decent job providing a summary of what the store provides in different categories, but I would have liked to see examples of what they carry other than the broad term, cheese or fish. Consumers know that Kudler's sells these type of items but how do they know they are going to carry exactly what they are looking for without seeing some examples of what they have? They make it where the consumer has to assume that they have the product they are looking for. As a virtual organization, Kudler could increase their consumer interest by using catchy phrases on their website to draw the consumer in to find out more about the company. For example, when you first go to the website, the main page is the same as the page used for the summary for wine. If Kudler would have used the main page to talk about the company itself and what it can offer a consumer and how it is willing to satisfy their needs and wants, it may