Marketing Plan

Executive Summary

Healthy Doughnut is a locally owned store, which offers doughnuts made from fresh and healthy ingredients. We provide scrumptious flavor with affordable prices suit to the budget of every Juan. Surely you'll love eating without being guilty! We provide good ambiance wherein our customers can stay and will feel comfortable while eating. Our packaging is made of eco friendly materials and we discourage to use plastic bags. We believe in a healthy and environmentally friendly living!

In today's highly competitive food industry, we make sure that customers always get more what they had paid for by offering healthy doughnuts- fresh and with no preservatives and with a delicious taste. Other products will also be included such as fresh fruit shakes and juices.

We will put up a store in the mall particularly in Market Market mall in Taguig City, which will be accessible to the mall goers and workers within Global City business area.

Healthy doughnut aims to provide delicious and healthy doughnuts which customers would surely love. We want to guarantee 100% satisfaction. We will provide high quality doughnuts made from fresh ingredients. Catering our customers with quality food with health benefits and providing quality service is what we value. We care for our customers and we care for the nature.

Building a healthy lifestyle by providing healthy doughnuts. We are the leading doughnut store, which satisfies you in every encounter.

Target Market Synopsis

Healthy Doughnuts will cater low to middle-income consumers who want to have a good quality and healthy doughnuts in affordable prices. We target customers inside the Market Market mall as well as employees/workers near The Fort Global area Taguig City. Illustrated below are our target markets.

Age - we target young professionals, youngsters, single, currently enrolled in high school or college, adult and even older adult.

Family - we will appeal to the families especially with children

Gender - We will cater both male and female specially those that are more conscious on their health.

Income - low to middle income consumers

Our primary target is the young professionals (from 22-35 years of age). This is the market which is more conscious on their health and diet. Our second target is the youngsters from high school to college. Since this market has heavy extracurricular activities, it is usual to them to have snacks inside the mall. Our third target are the families, tourists and older adult whom usually conscious on their health because of their age.