Marketing Plan

Strengths

* Land space

* Well established management

* Restaurant

* Bar

* Projection of luxury positioning

* Profitable

* Professional and highly trained staff

* Distance from the airport

* Transportation links Weaknesses

* Decline in corporate guests

* Lack of differentiation

* Technical equipment needs to be updated

Opportunities

* Restaurant expansion

* Business facilities

* The function suite

* Beauty salon

* Projection of luxury positioning

* Differentiation

* Governmental support

* National Tourist Board

* Low cost airlines coming into service

* Trade, Conferences and Exhibitions increase

* Domestic travel increase

* Tourism market increase

* Private transportation Threats

* Family owned business

* Saturated market

* High levels of bureaucracy

* Global economic downturn

* Tourism threats

Strengths

* Land space of 1.2 hectares

* Well established management that provided a wide range of service skills, communicating strong brand values

* Popular restaurant

* Bar

* Projection of luxury positioning

* Profitable

* Professional and highly trained staff who are motivated and highly skilled. They are proud of MHCCH and respect and promote the brand values of the hotel

* Distance from the airport

* Highly networked transportation links within close proximity to MHCCH

Weaknesses

* Decline in corporate guests

* Lack of differentiation

* Technical