Marketing Case

The objective this assignment was to understand the impact of ICT on businesses home and abroad which was later narrowed down to either home or abroad and we chose to focus on the abroad part of it.

We started work as soon as our group was formed. We decided to research and find four sources each as we needed a minimum of twelve. This was our initial plan. We then created a blackberry messenger group to communicate with one another about the further meetings and any other additional information.

When we met for the first time, we realised that each of us was on a different page. Everyone's understanding and perception about the question was not the same. This was because the question was so broad and could be looked at in many ways. We feared going in the wrong direction at this point and asked our professor for help so that it was clear what expected from us.

After many discussions and conflicts, we compiled and gathered all the information each individual in the group had researched and finally prepared our presentation layout. One week before the due date, we showed the layout to our professor for suggestions and inputs. We wanted to know if we were on the right track. This is when he narrowed down the question completely and we had to re do and modify our presentation to a great extent. This made me realise that preparing a rough presentation in advance was beneficial as we had the opportunity to show Timothy our work and had the advantage of getting his feedback. This helped improve our overall work to a great extent.

We now decided to focus on the impact of e-commerce on the retailing industry. We used Asos as an example to do so. We went through several arguments and discussions before the final decision was taken. As a group we had a lot of disagreements and conflicts. This was due to the high stress levels and lack of time in hand to redo more than half the presentation. Finally we all agreed and prepared our final presentation. This was more focused on critically analysing the question and answering it to he point with effective statistics and evidence. I believe that each one of us had our own strengths and weaknesses, which we balanced out as a group.

Even though we practiced several times before the final presentation, we had to rush through it while delivering it to the class and professors due the amount of information we had in the limited time available. However, we made sure we completed the presentation and did not leave it unfinished.

After finally delivering the presentation, I feel that we answered the questions and the understanding of our topic was reflected in our content.

This was our first presentation for the semester and I realised that teamwork is not as easy as it looks. Every individual has a different way of perceiving and interpreting things. This can have two effects. It can either